Tag Archives: advertising standards authority

ASA warns YouTubers about product promotion

The Advertising Standards Authority has warned YouTubers that they need to make it clear when they are paid to promote products. A BBC report found that many of what it described as videos by some of UK’s best-known vloggers” broke the existing rules which require that viewers are explicitly made …

Read More »

ASA bans EA’s Dungeon Keeper ad for claiming game is free

Dungeon Keeper on iOS is not free and must not be advertised as such. That’s the verdict of the Advertising Standards Authority, which has upheld a complaint about an advertisement for the game in which it was described as being free. The ad was also criticised for showing a well-developed …

Read More »

Duke Nukem TV ad banned

A UK TV ad for Duke Nukem: Forever has been banned from air before 11pm. The advertisement features naked women, girls in school uniforms, all topped of with a dash of violence. Two versions of the ad had previously been cleared for TV after 7:30pm and then after 9:30pm. However, …

Read More »

ASA extends remit online

From next year the Advertising Standards Authority will see its remit widened to include the regulation of online advertising, the organisation has confirmed. The ASA already polices paid-for ads and promotions but from March 1st 2011 this will grow to include all marketing communications online including on social networks such …

Read More »

MCV’s complaint to the ASA in full

Last week, MCV submitted an official complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . We have added further submissions as more evidence has come to light about what MCV believes to be an unfair and unwarranted attack on the UK video games industry. If …

Read More »

ASA launches violent ad investigation

Following the launch of a Government investigation into protecting children from violent video games and adult internet sites, the Advertising Standards Authority (ASA) has initiated its own report looking at violence in advertising, deemed as a preventative measure to avoid any state sanctioned bans or restrictions. ASA chairman and former …

Read More »