MCV/DEVELOP News, events, research and jobs from the games industry
Activision has shown off its new Call of Duty app. The app, made by Call of Duty Elite developers Beachhead, adds extra features to the multiplayer game. These include turning tablets or mobile devices into a second screen during matches and having access to all of their Call of Duty …
Read More »Assassin’s Creed IV: Black Flag app headed to tablets
Ubisoft has announced its Assassin’s Creed IV: Black Flag companion app. This primarily functions as a second screen allowing gamers to set waypoints and see enemies that are out of range of the in-game minimap. Hand drawn treasure maps found around the world are also stored on the player’s tablets. …
Read More »Sony names apps available for US PS4 launch
Sony has announced which digital entertainment apps will be available when the PlayStation 4 launches in America. Joining Sony’s own Music Unlimited and Video Unlimited apps are 11 third-party apps. There are a number of big names here including Amazon, Crackle and Netflix, with more to come in the future. …
Read More »Smyths Toys announces Skylanders trade-in
Skylanders fans can now trade-in their old Portals of Power at Smyths Toys. From today customers can swap their old Portals for a 10 voucher that can be used against the Skylanders: Swap Force Starter Pack or any Swap Force figures. Each new addition in the series comes with its …
Read More »Warner Bros launches biggest LEGO campaign for Marvel
Think the LEGO franchise is just for kids? Warner Bros is spending more money than ever before on LEGO Marvel and are targeting older gamers. The game has already featured ahead of the TV show Marvel Agents of S.H.I.E.L.D, which targets the 16 to 34-year-old male audience. It has also …
Read More »TV campaign for new 3DS Zelda
Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign. A Link Between Two Worlds launches later this month, and will run from launch right up until December 25th. The firm is also booking advertising around specialist websites and social media. The Legend of Zelda series …
Read More »Major TV campaign for Wii U Mario
Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …
Read More »SuperAwesome reaches 13m kids a month
SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …
Read More »Ubisoft and Square announce merchandise cross-promotion
Ubisoft and Square Enix are partnering up to offer their merchandise in each other’s stores. Fans can now purchase both brands’ goodies in the Ubisoft Uplay Shop and the Square Enix Store. The partnership brings the Ubicollectibles series to Square’s store – this includes Assassin’s Creed figurines and Rabid Rabbids …
Read More »GTA Stimulus pack coming in next few days
The GTA Stimulus pack will be distributed in ‘the next couple of days’. The pack is Rockstar’s way of apologising for Grand Theft Auto Online’s buggy beginnings and money will be wired into the virtual bank accounts of any players who logged on in October. Gamers will receive $500,000 in-game …
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