Tag Archives: analysis

The rise of DayZ – how selling games is changing

The practice of selling games has changed forever. Our industry is built on a tried and tested business model – developers make games, publishers market them and retailers sell them. But digital marketplaces are changing this. Platforms like Steam in particular are providing an alternative for developers by offering a …

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One box to rule them all

With Microsoft's next-generation console now on shelves, Rick Gibson analyses the platform holder's plans for reaching the mass audience with Xbox One

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MICROSOFT: Three not-so-magic numbers

Cynicism is like chocolate. A little bit can be good for you, but too much can be damaging. Microsoft went into tonight’s E3 press event with a monumental task – overturning weeks of some of the most viscous online commentary the industry has witnessed to convince the world that Xbox …

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Video games piracy is less prolific than feared, report claims

A significant study by a group of universities has downplayed the significance of video games piracy. Wired has word of a joint study between the Department of Communication and Psychology at Aalborg University and the PLAIT Lab at Northeastern University as well as Robert Veitch from the Department of IT …

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The Death of TV Advertising

There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board. If a game was worth stocking, it had a TV ad. And there were hundreds of them, often found alongside big football matches orThe X Factor. …

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Analyst: Mobile to be gaming’s primary platform by 2016

Mobile devices will become the gaming industry’s dominant platform in the next three years, according to analysis firm Juniper Research. Juniper predicts consumers worldwide will spend $3.03bn on mobile games in 2016. The company highlights tablets as the driving force, stating that they’re taking over where dedicated hardware would normally …

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