Tag Archives: analysis

Pachter: ‘King deal is a refreshing move by Activision’

Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market. The major acquisition was revealed earlier today, and will finalise in Spring of next year. The deal is a good one if you believe that King has a …

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Opinion: PC is leading the games industry

Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry Today, industry and consumers alike fall over themselves to tell us about the booming future of mobile gaming and their predictions for …

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Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games With numerous players in the gaming industry, such as Xbox Live, Zynga, BigFish, Jagex and Twitch, all attracted to bitcoin’s ability to make in-game …

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Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year 2014 was a progressive year for the games and consoles TV advertising market with TV ad pressure rising 16 per cent (in terms of individual TV viewer ratings) …

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INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play,offers his advice on coping with the transition of the games industry In the entertainment industry, there are always current buzz-words. They help keep us focused in an industry that is an ocean of …

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9 Things We’ve Learnt At E3 2014

First and foremost, it’s been a pretty good one so far, right? There’s none of the disaster or doom and gloom of 2013 and all three platform holders put on what should be regarded as good shows with lots of promising titles. Which you rated highest will likely depend on …

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E3 2014: Nintendo news roundup – a strong showing, but enough to save Wii U?

In some ways it was a shame Nintendo didn’t take to the E3 stage in person tonight as that was its best E3 showing for some time. But whereas both Sony and Microsoft are tasked with building the strong bases enjoyed by PS4 and Xbox One, Nintendo’s challenge is different …

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E3 2014: Microsoft news roundup – Master Chief calls on the faithful

Considering the pressure Microsoft faced to banish the demons of last year’s show, the platform holder can probably consider this year’s event a success. The bumper Halo: The Master Chief Collection will be music to the ears of the Xbox faithful, bundling Halos 1, 2, 3 and 4 into one …

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PC gaming to grow 5% yearly thanks to India, Brazil, Russia, China

PC gaming will grow to $24 billion by 2017, spurred on by rising living standards in BRIC countries – Brazil, Russia, India, and China, analysis firm IDC has predicted. The IDC expects digital PC gaming to grow at a rate of 5% per year outside America, thanks to an increase …

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