Tag Archives: audience

Can the PlayStation Move succeed in convincing Wii gamers to give up on Nintendo’s console and invest in a PS3? The answer to that all depends on who you ask. Sony thinks so. In fact, on the very same night it unveiled Move it laboured on this very point. Yesterday, …

The mass-market friendly Project Natal may be grabbing all the headlines, but Microsoft insists it won’t lose sight of the core gamer audience. There’s a slew of major titles due from the platform holder this year, including Alan Wake, Crackdown 2, Halo: Reach and Fable III. And Microsoft’s European Xbox …

In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has claimed that the upcoming Xbox 360 Natal and PS3 Motion Controller will reach audiences left untouched by the Nintendo Wii. "The new controllers from Sony and Microsoft will allow two things," he told MCV. "They will …

We hear lots about the success Nintendo has enjoyed in the emerging casual games sector, but new statistics about the North American PSP audience suggest that Sony has achieved great things in the female sector. Edge reports that 52 per cent of US PSP owners are female. This compares to …

With a market as disparate as video games, hard stats are always tough to come by – but EA boss John Riccitiello reckons that the global audience for gaming now stands at a massive one billion. Conservatively, if I add up mobile users that play games, social network people that …

After enjoying huge growth in the now blossoming casual market, Nintendo of America boss Reggie Fils-Aime has said that PS3 and Xbox 360 owning core gamers are the company’s next target for market growth. We have near-term, mid-term and long-term opportunities – the near-term opportunity is the consumer who owns …