Tag Archives: audience

OPINION: The danger of taking E3 out of context

Some surprises are always kept secret, and some expected announcements seem to disappear into nothingness. But, with a certain degree of accuracy, we can always predict what we’re going to get from the platform holders at E3. Is that depressing? No, not really. There are thousands of us around the …

Read More »

MCM Group expects biggest year ever

A new Birmingham Expo will help fire MCM Group to record levels in 2012. Last year, the company’s six shows drew in an all-time high of 170,000 attendees.In addition to the usual London and Midlands MCM Expos, the Group will launch the MCM Expo Birmingham Comic Con in March. As …

Read More »

BF3 vs MW3: Which captured the largest TV audience?

Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …

Read More »

‘Handheld games consoles are doomed’

Gamesbrief analyst Nicholas Lovell believes dedicated handhelds are doomed and that PlayStation Home is the games sector’s ‘unsung hero’ in an entertaining and at times controversial speech at London Games Conference. In his talk he attempted to persuade the audience which company’s were going to survive the digital transition (or …

Read More »

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

Read More »

MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …

Read More »

Brand Map: Gears of War

It’s only a few weeks now until Gears of War 3 is released.Over the three years since the previous game in the series, the term ‘Added Value’ is the tag that developers have been focusing on. We already know about Call of Duty Elite and the EA Sports Season Ticket, …

Read More »

FEATURE: Engaging with gamers

Video games have the most devoted following of any entertainment medium.Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And they don’t just want to talk with developers and publishers – they want to get involved. Such passion is great …

Read More »

Microsoft: Were winning over families

Microsoft has significantly grown its audience – and it has the accolades to prove it. The platform holder took home the Best Family Game award at this year’s Video Game BAFTAs for Kinect Sports. And the firm’s UK boss says that this represents a major shift in audience for Xbox. …

Read More »

Move can capture Wii audience, EA says

Having worked wonders in bringing video games to a whole new audience with the Wii, EA hopes that Sony can carry on where Nintendo left off and take the Wii audience deeper into the games market. When asked by MCV if PlayStation Move can convert the Wii’s audience, EA’s European …

Read More »