MCV/DEVELOP News, events, research and jobs from the games industry
Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting its game in the modern games industry landscape. Data showed that 80 per cent of our consumers were recommending EA Sports …
Read More »LittleBigPlanet takes kids BAFTA
Media Molecule has picked up yet another award for its seminal playground platformer LittleBigPlanet, this time receiving a BAFTA Children’s award. The Media Molecule team was up against esteemed competition in the videogame category, with each nomination tellingly having worked on new IP for the current generation of consoles. LittleBigPlanet …
Read More »Gamespot Trax launches
Giant consumer site Gamespot has launched what it claims is the UK’s first dedicated real-time tool to measure consumer interest in video games. GameSpot Trax will follow the behavior of more than 4.5 million UK gamers on the site, allowing the firm to create UK-specific data on ‘what’s hot and …
Read More »UK CHARTS: MW2 holds on to top spot
It’s as you were at the top of the ELSPA GfK-ChartTrack All Formats Top 40 this week with Activision’s Call of Duty: Modern Warfare 2 spending its third week at the top of the listings despite a 32 per cent week-on-week drop in sales. You can read the full Top …
Read More »Live fees preventing 360 iPlayer
With dedicated BBC iPlayer apps already available on both the PS3 and Wii, it has been claimed that Microsoft has held talks with the BBC to bring an Xbox 360 version of the TV tool to its console. However, it seems that the fact that Xbox Live is paid-for service …
Read More »Rare hints at Natal Killer Instinct
Rare studio head Mark Betteridge has strongly indicated that a new Killer Instinct game could be developed for Natal. Street Fighter IV looked great and they’ve done a great job, and I’m a big fan of those products, but with KI we want to do something different rather than go …
Read More »BioWare: ‘PS3 a key platform
BioWare co-founder Greg Zeschuk has outlined a revised strategy for PS3 development, stating that Sony’s console is now a key platform”. The EA-owned outfit has hitherto built its reputation with games for Microsoft’s Windows and Xbox platforms. Titles such as Knights of the Old Republic and Mass Effect have often …
Read More »Woolies expects Xmas games boost
Home shopping and online retail giant Shop Direct anticipates a strong Christmas for games after tripling its share in the software market. The firm, which bought the rights to the Woolworths brand earlier this year, has bolstered its games offer in 2009 with an even bigger range of products. It …
Read More »Hornby commits to EA tie-in
Hornby has revealed it will be bringing more Electronic Arts properties to toy shelves in 2010. The company is already seeing strong sales from its Need For Speed Scalextric range, which launched in July, and is now working on additional joint ventures with the games publisher. The Need For Speed …
Read More »Sega kicks off biggest ever ad drive
Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …
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