MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo believes it can draw new gamers to the Zelda series for the first time with upcoming DS release Spirit Tracks. The game, which hit shelves on December 11th, is being backed by Nintendo with a wide-scale TV campaign – as the firm aims to capture ‘occasional gamers’ who have …
Read More »Andy Murray addicted to MW2
Activision’s Modern Warfare 2 is being pegged as the reason behind the high-profile split of Scottish tennis star Andy Murray and former girlfriend Kim Sears. The Sun reports that Sears ended her four-year relationship with the sports pro after he spent seven hours playing Activision’s shooter on PS3. A source …
Read More »Activision targets families this Xmas
Activision Blizzard is currently touring Britain’s hottest retail locations to raise awareness of its family-orientated Christmas line-up. The publisher has been showcasing titles such as DJ Hero and Tony Hawk: Ride to a wider audience at major shopping centres every weekend since October 31st. The Activision Nationwide Shopping Tour aims …
Read More »JAPAN: PES-branded PSP nears
In conjunction with the release of Winning Eleven 2010 (the Japanese name for the Pro Evolution Soccer series) for the PSP next week, Sony has pictured a branded hardware bundle that will launch alongside the game. The machine, which is the UMD-ready PSP-3000 variant of the console as opposed to …
Read More »US: Xbox 360 enjoys best week of 2009
Not wanting to be outdone by Sony, Microsoft has claimed that Xbox 360 enjoyed its best US sales week of 2009 over Thanksgiving – though it has stopped short of giving us exact numbers. Director of product management Aaron Greenberg said on Twitter: Great Black Friday results just in, biggest …
Read More »US: PS3 shifts 440k during Thanksgiving
While Nintendo had to contend with year-on-year decreases in Wii sales for the crucial Thanksgiving week at North American retail, Sony claims that the PS3 enjoyed its strongest ever sales performance in the period. In total, the recently resigned and slimmed down machine shifted 400k units in the week ending …
Read More »Ubisoft announces new Prince of Persia
In a surprise announcement, Ubisoft has revealed that a brand new Prince of Persia game is in development and will be released in May of next year – to coincide with the theatrical release of the associated movie. Dubbed Prince of Persia: The Forgotten Sands, the game hopes to build …
Read More »Tradewest Games signs up JoWood
New publisher Tradewest Games has signed a deal with Austrian IP holder JoWooD to handle sales for the firm’s games in the UK. Tradewest will also manage the company’s titles in other European markets – building on its existing agreement to handle JoWooD products in France. We are happy to …
Read More »Marketing boss Macario leaves GAME
Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal. The popular exec leaves her position as the company’s marketing director, a role that she has held since August 2004. Macario originally joined the group as head of marketing in November 1998. Previous to her time …
Read More »PSPgo slashed to £150
Shoppers traversing the UK High Street this weekend would have seen a number of impressive video game savings – but few would have topped HMV’s current deal on Sony’s PSPgo. The retailer’s website is offering the latest iteration of the PlayStation portable in black for just 149.99 – a massive …
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