MCV/DEVELOP News, events, research and jobs from the games industry
Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend. Fresh from two weeks at the top of the ELSPA/GfK-ChartTrack All Formats chart with Ashes Cricket 2009, the publisher is confident Dirt 2 …
Read More »Hirai explains new PS3 logo
SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …
Read More »Sony making a loss on PS3 Slim
Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …
Read More »Sony spending £82m on Euro marketing
In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …
Read More »Assassins Creed takes on COD
Some have been quick to peg the high number of releases slipping from Q4-09 to Q1-2010 as the ‘Call of Duty effect’, but publisher Ubisoft has stated that it’s confident that Activision’s shooter will have no negative impact on sales of the forthcoming Assassin’s Creed II. The first game we …
Read More »Third WoW expansion underway
Californian game maker Blizzard has announced it’s working on a third expansion package for the world’s most popular MMORPG. The project, entitled World Of Warcraft: Cataclysm, was announced at the fourth annual BlizzCon event. The announcement confirmed that Blizzard is not yet ready to focus its core workforce on new …
Read More »Fitness First flexes games licence
International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first …
Read More »Borderlands can rival GTA  and Halo
2K believes its new IP Borderlands can stand shoulder-to-shoulder” with this Christmas’ biggest games, which include Call of Duty, Halo and GTA. The Bioshock publisher told MCV that it hopes Borderlands can become a long-term franchise for the firm, and may even spawn a new genre of shooter. Borderlands is …
Read More »Future open to single-game mags
Future Publishing has told MCV it will consider creating other magazines dedicated to a single game – after the announcement of its global World Of Warcraft publication yesterday. As revealed by MCV, Future’s quarterly WoW magazine will be available to consumers quarterly via a yearly subscription. The publisher has decided …
Read More »Industry readies for 360 price cut
Microsoft’s ongoing silence concerning its anticipated Xbox 360 price cut may show no signs of abating, but the industry continues to expect an announcement shortly with a number of analysts predicting an Elite price drop in line with industry expectations. I could see a model refresh with the Elite version …
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