Record giant EMI has called on game makers to feature more new artists in titles such as Rock Band and Guitar Hero to attract the younger user. The British music company, manages new artists including Babyshambles, Lily Allen and Bat For Lashes, as well as classic acts such as The …
Read More »EA: Need For Speed back on top
Electronic Arts believes Need For Speed: Shift will see the franchise reclaim its crown as king of the racers, after a disappointing showing in 2008. The company is preparing a major marketing plan to support the title when it hits PS3, Xbox 360, PSP and PC on September 18th. Shift …
Read More »EBS Benelux snaps up Favour Games
European distributor EBS Benelux has acquired independent rival Favour Games. The takeover comes as EBS moves to strengthen its position as a distributor of home and portable entertainment products in the Benelux region. We are very excited and proud to welcome Favour Games into the EBS family,” said EBS Benelux …
Read More »THQ: New WWE will make us no.1
THQ has declared WWE Smackdown Vs Raw 2010 the biggest release of its financial year – and said that its release will cement its place as the fighting genre’s No.1 publisher. The firm will unveil the game this weekend at WWE event Summerslam – a show it says emphasises the crucial importance” …
Read More »Limits placed on Xbox 360 stock
Retailers have seen the open availability of Xbox 360 hardware brought to an abrupt halt in the UK as Microsoft begins to manage its current stock ahead of its Xbox 360 SKU reshuffle. Retail sources have confirmed to MCV that all 360 models have been pulled from open availability, with …
Read More »Bungie backtracks on Halo quit chat
Last month developer Bungie suggested that the still mysterious Halo: Reach will likely be the last Halo game the studio ever produces – but a fresh admission from the company indicates that might not necessarily be the case. The clarification is we just don’t know at this point,” Bungie’s community …
Read More »GTA: Chinatown Wars PSP dated
Publisher Rockstar has confirmed – via the medium of Twitter, no less – that the PSP version of Grand Theft Auto: Chinatown Wars will be released in North America on October 20th. The studio has also confirmed that the game will be available both as a boxed product and as …
Read More »PS3 Slim is good news for FFXIII
In truth, had Sony have increased the price of PS3 and Square Enix decided to sell Final Fantasy XIII for 100 it would still have sold millions – but Sony’s PS3 price reduction is still good news for FFXIII, the game’s producer has said. Now that the hardware is becoming …
Read More »Good times are ahead
Looking at the monthly results since the first quarter 2007 two factors become apparent from the chart below: one is that sell-through pretty much stagnated in the first three quarters of each year and that the predominant portion of the annual growth was concentrated in the fourth quarter. The second …
Read More »Moore: Games marketing must move on
EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …
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