MCV/DEVELOP News, events, research and jobs from the games industry
It’s hardly the biggest surprise in the world, but a new poster advertising campaign in the US has confirmed that Final Fantasy XIII will be released in the region in 2010 – scuppering any lingering hopes that the game would make it to retail this year. The confirmation comes form …
Read More »Warner speaks out on Watchmen retail reversal
Emerging games publisher Warner Interactive has stated that its decision to bring its previously digital-only Watchmen game to retail is all part of its wider plan for the IP – though it does hint that its thinking was influenced by the need to get the title to market alongside the …
Read More »Nokia opens Ovi content portal
Nokia has opened the doors to its much-anticipated Ovi Store, which it hopes will steal some of the mobile app initiative back from Apple. Customers can update their devices with the Ovi Store mobile app (Nokia says it is compatible with more than 50 million S60 and S40 handsets globally) …
Read More »Nintendo insists casual is not taking over the market
Speaking to CasualGaming.biz as part of its Girl Gaming Month, Nintendo’s UK Wii product manager Rob Lowe has stated that the rise in popularity of casual software has not had any detrimental affect on the importance of hardcore titles in the market. There is clear room for both and any …
Read More »2K plots ‘spectacular’ marketing push for BioShock 2
BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …
Read More »Early start for Creed sequel ads
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …
Read More »Sony gives SingStar fans the chance to perform at Glastonbury
Sony is celebrating SingStar’s fifth anniversary by giving fans the opportunity to sing at Glastonbury this summer. The format-holder has teamed up with clubland brand Guilty Pleasures to run a series of Road to Glastonbury events across the UK. Events have already taken place in London and Manchester, with a …
Read More »New card integral to HMVs games offering
HMV believes its new customer loyalty scheme can tempt games consumers away from other retailers – and become an ‘integral’ part of the firm’s category offering. The retailer announced Pure HMV last week, a new loyalty card that offers members the chance to snap up a range of limited edition …
Read More »Centresoft snaps up Majesco account
Centresoft has signed an exclusive deal to become Majesco’s distribution partner in the UK. The firm will handle the release of Majesco’s major new movie tie-in, Night At The Museum 2, as well as future titles that include Major Minor’s Majestic March and Cake Mania 2. Centresoft commercial director Margeret …
Read More »Codemasters bets on Wii success
Codemasters is targeting older Wii owners with its upcoming roster of games – in an attempt to grow its market share on the format. The publisher is set to release Overlord Dark Legend, Cricket 09, Dirt 2 and Formula One for the Wii this year.Nintendo benefits from broad support as …
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