MCV/DEVELOP News, events, research and jobs from the games industry
MCV sister-site Licensing.biz is sporting a sleek upgrade that reinforces its position as the leading news source for the global licensing industry. The B2B site offers breaking stories, industry comment, interviews with leading names, company spotlights and brand profiles. The new site also brings with it a number of new …
Read More »Tiger to drive EA online
A somewhat vague story on The Wall Street Journal claims that EA will use its upcoming Tiger Woods PGA Tour 10 to push its console digital distribution ambitions. The piece states that EA believes its can achieve better revenues online than in can through retail, as the growth of online …
Read More »Microsoft developing 300,000 player online game
Microsoft is trying to make history with a new 360 title, it seems – by developing a system that allows for 300,000 players simultaneously. A job posting released by the firm has called for "an experienced server developer to help develop our server architecture. We are building an extremely high …
Read More »Xbox 360 deal with Sky confirmed
As reported by MCV earlier this week, Microsoft has officially announced that it has struck a deal with satellite TV provider Sky that will bring both live and on-demand programming to Xbox 360 owners. Though there isn’t a concrete channel list available as of yet, the package is set to …
Read More »Itagaki forms Tokyo Vikings
A new Japanese game development group has been established at the helm of overcompensating game designer Tomonobu Itagaki. Itagaki, who previously headed up Tecmo subsidiary Team Ninja, was involved in the development of a number of popular fighting titles such as Ninja Gaiden and Dead or Alive. Last year Itagaki …
Read More »Sonic gets his own next-gen racer
Having struck up a very profitable Olympic-based partnership last year, Sega has turned on old rival Mario to take him on at his own game with the announcement of Sonic & Sega All Stars Racing. The game, which is in development for Xbox 360, PS3 and Wii takes place in …
Read More »Piracy has already cost Sims 3 $9m
The party that’s sure to follow EA’s release of The Sims 3 next week is likely to be a little subdued thanks to the news that the game is being pirated at a faster rate than ‘the most pirated game of 2008′ Spore. Bloomberg reports that an illegal version of …
Read More »The Biggest Loser gets the Wii treatment
No, this isn’t Sega’s Daisy Fuentes Pilates or NewU Fitness First Personal Trainer from Black Bean – today’s Wii Fit rivalling announcement comes from THQ, which has just announced a new Wii game based on TV show The Biggest Loser. A somewhat flabbergasted CasualGaming.biz has the full story – click …
Read More »PC World’s biggest ever ad campaign
PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …
Read More »E3 2009 conference schedule
As you’re more than likely already well aware, next week sees the games industry’s most important event take place in LA – and MCV will be here covering all the major announcements as they happen. E3 2009 coverage has already started on MCV and will be ongoing through to the …
Read More »