MCV/DEVELOP News, events, research and jobs from the games industry
Best Buy’s flagship UK store opened its doors last Friday, bringing the US retailer its biggest opening day sales ever. Today is on track to be the biggest ever opening day for a Best Buy store anywhere in the world by volume of sales,” said Best Buy’s CEO of branded …
Read More »Avatar topples The Dark Knight
James Cameron’s Avatar has broken UK records to become the fastest selling Blu-ray release every in this country. The HD disc sold a considerable 222,824 copies on its first day of release – which is more than last year’s The Dark Knight sold in its first week. Previously Avatar had …
Read More »MS hypes 360s biggest year ever
With Xbox 360 entering its fifth year on the market, the pressure is on Microsoft’s machine to keep up its strong momentum – something that Microsoft Game Studios’ corporate VP Phil Spencer believes won’t prove a problem. 2010 is shaping up to be the biggest year ever for Xbox 360,” …
Read More »Sega kicks off biggest ever ad drive
Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …
Read More »Ubisoft readies biggest ever release
With Modern Warfare now in stores, retail is turning its attentions to the next monster hit: Assassin’s Creed II. Ubisoft has revealed to MCV that the title is the biggest in its history – with a marketing spend that matches up to the publisher’s ambition. Assassin’s Creed II will undoubtedly …
Read More »Dirt 2 Codemasters biggest ever game
Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend. Fresh from two weeks at the top of the ELSPA/GfK-ChartTrack All Formats chart with Ashes Cricket 2009, the publisher is confident Dirt 2 …
Read More »The Biggest Loser gets the Wii treatment
No, this isn’t Sega’s Daisy Fuentes Pilates or NewU Fitness First Personal Trainer from Black Bean – today’s Wii Fit rivalling announcement comes from THQ, which has just announced a new Wii game based on TV show The Biggest Loser. A somewhat flabbergasted CasualGaming.biz has the full story – click …
Read More »Fuel is ‘biggest console game ever’
Codemasters’ upcoming racer Fuel can rightly lay claim to offering the biggest ever in-game environment seen in a video game, according to the Guinness Book of World Records. The announcement follows news that the game’s release has slipped a week to June 5th. In total Fuel boasts 5,560 square miles …
Read More »UK games market to overtake Japan in 09
With the Japanese market suffering a significant decline in value in 2008 and the UK enjoying record sales, MCV is predicting that the UK games market will by the end of the year grow to become the second most valuable in the world. Whilst the Japanese market was worth 520,000 …
Read More »Xbox enjoys biggest sales month ever
Microsoft is beating its chest this morning following the news that the Xbox brand last month enjoyed its biggest ever sales month in its six year history in Europe. Hardware sales for November were up 124 per cent on the same month last year. In contrast, Microsoft claims that European …
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