MCV/DEVELOP News, events, research and jobs from the games industry
The man behind last week’s controversial PR blacklisting debate has written a piece attempting to explain why it happened and how the PR games process works. Last week US PR agency The Redner Group openly stated on Twitter that it would blacklist – as in, stop sending review code – …
Read More »2K ditches US PR firm Redner
Publisher 2K Games has confirmed that it has ditched US PR firm The Redner Group. Redner hit the headlines yesterday after publicly threatening to blacklist – as in, stop sending out review code for upcoming games – any media that it felt was too harsh on the critically slammed Duke …
Read More »PR firm in Duke Nukem outcry
In a remarkable public outburst, one US PR agency has threatened to withhold review code of upcoming game from media outlets who were particularly harsh on Duke Nukem Forever. Following the lifting of the US reviews embargo last night, the game’s Xbox 360 average on Metacritic has fallen to 48 …
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