Activision CEO Bobby Kotick has told Conde Nast’s Portfolio magazine that the popularity of Facebook is a "challenge" his firm must overcome. After stating that he believed Activision could continue to grow at a rate that outpaced the overall games market and the publisher’s competitors, Kotick was asked: ‘Is there …
Read More »Wii Guitar Hero to get more physical
Activision boss Bobby Kotick has hinted that the Guitar Hero series is set to take a different direction on Wii than on other consoles – and that the firm is working on better utilising the physical experience” of the console. Speaking to Conde Nast, Kotick said the same principle applied …
Read More »$1bn MMO still couldnt touch Warcraft, says Activision
Chief executive of Activision Bobby Kotick believes that even if a publishing rival was to invest $1 billion on a new MMO franchise, they would still struggle to take on Blizzard’s World Of Warcraft. Speaking at the Goldman Sachs Technology Investment Symposium 2008 conference, Kotick said: "[Blizzard] has probably half …
Read More »Activision snaps up Kung-Fu Panda
Activision will bring the game adaptation of Paramount’s Kung-Fu Panda to console this summer. The publisher’s chief executive Bobby Kotick confirmed the signing in a presentation at the Goldman Sachs Technology Investment Symposium 2008 conference. Kotick commented: We’re going to kick off the year with Kung Fu Panda, which looks …
Read More »We didnt fancy Take Two, says Kotick
Activision’s chief executive Bobby Kotick has spoken out on EA’s audacious bid for Take Two for the first time – stating that he wasn’t tempted to acquire the Grand Theft Auto publisher at any stage. Kotick added that he thought consolidative moves from the like of EA were a direct …
Read More »Stringer, Kotick question potential of in-game ads
Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising. The news comes after EA announced it was to make its new Battlefield game available for free on the internet – and was financially supporting it through …
Read More »Kotick: All consoles must hit $199 in two years
Activision CEO Bobby Kotick has forecast that both Sony and Microsoft will need” to drop the price of their next gen consoles to $199 (100) in the next two years to reach mass market consumers. He added that he believes the Wii, which currently sells for $250 (125), would drop …
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »
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