MCV/DEVELOP News, events, research and jobs from the games industry
Clearly not afraid of setting himself some heady expectations on day one, the new CEO of Activision publishing Eric Hirshberg has stated that one of his main objectives is to address the negative impression many online games enthusiasts have of Activision. I only have my perceptions as a outsider to …
Read More »Just Cause 2 offers 150 hours of gameplay
Following the release of a playable demo yesterday, Square Enix has told MCV that action outing Just Cause 2 will offer around six days worth of gaming and is a title that any publisher would be desperate to get in its software stable. Just Cause 2 would compliment any publishers …
Read More »SCE unaffected by Sony restructure
Despite reports to the contrary this morning, the famous Sony Computer Entertainment brand is not going to die. Kotaku reported this morning that as from April 1st the SCE brand would be no more, with Sony preparing to scrap the moniker in favour of a new arm of the company …
Read More »Ubisoft plans 2010 surprises
Ubisoft is set to build on 2009 with a blockbuster line-up of established franchises, new IP and unique motion-sensing projects. The publisher has highlighted Splinter Cell: Conviction, Ruse and Prince of Persia: The Forgotten Sands as key releases for the first half of the year and promised there are several …
Read More »Activision sticking with DJ Hero IP
Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest rhythm action IP. If you’re going to make a commitment to doing something original, the odds are that you’re not …
Read More »Amazon debuts own brand electronics
Amazon has launched a portfolio of low price consumer electronic accessories under its own AmazonBasics brand. At this time, the range includes audio video cables and blank DVD media, with more accessories and items to be added over the next few months. The AmazonBasics brand is currently only available in …
Read More »Madworld to become established Sega franchise
Despite failing to trouble the higher echelons of the UK charts upon its release last month, Sega has heaped praise upon its Wii title Madworld and admitted that the brand could become an established franchise for the publisher going forwards. Speaking to Venturebeat, Sega of America’s vice president of marketing …
Read More »The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …
Read More »The Hut swoops for Zavvi.co.uk
Online retail specialist The Hut has bought up the rights to Zavvi’s online identity and portal, MCV can reveal. A new holding page on the Zavvi website yesterday promised that ‘exciting’ news was to be revealed at 10am this morning. However, come the hour no announcement was made, but the …
Read More »EA to enter sportswear market
North American games publisher EA has struck a deal with Toy Island that will see the EA Sports brand used on a number of upcoming interactive training products. The products will include tech such as infrared, motion-sensing and equilibrium sensors to give a very Wii-like sports experience. Our goal is …
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