MCV/DEVELOP News, events, research and jobs from the games industry
Peter Moore, the high-profile COO of publisher EA, has insisted that its recent release Battlefield 3 successfully captured a slice of Modern Warfare 3’s market share. That’s despite Activision’s game becoming the fastest selling entertainment product of all time. In EA’s favour, however, the game failed to best the week …
Read More »Sledgehammer developing new Call of Duty game
It never takes long for the industry to start whispering about the next Call of Duty – even though the latest blockbuster is still dominating the charts. Sure enough, reports have emerged that Sledgehammer Games is recruiting for its "Call of Duty development team". According to a job listing on …
Read More »Black Ops Zombies hits App Store
Activision has released a second Zombies title for Apple’s iPhone, iPad and iPod Touch. Call of Duty: Black Ops Zombies follows in the footsteps of last year’s Call of Duty: World At War Zombies and recreates the popular multiplayer mode on iOS. The game has been developed specifically for tablets …
Read More »Modern Warfare 3 topped Sainsbury’s sales list
In its first week of release, Activision’s Call of Duty: Modern Warfare 3 was the single best selling product at supermarket giant Sainsbury’s. It’s one of the starkest illustrations yet of the changing landscape of the games retail sector in the UK. The Telegraph reports that the retailer also predicts …
Read More »UK CHARTS: MW3 in control as Top Ten stabilises
Activision’s Call of Duty: Modern Warfare 3 is the UKIE Gfk Chart-Track All Formats No.1 for the third week in a row. Notably, that’s another achievement that predecessor Black Ops failed to manage, as that was knocked off the top in its third week by Sony’s Gran Turismo 5. There …
Read More »BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …
Read More »Watch the brilliant Tesco Modern Warfare 3 ad here
Tesco is running a cracking new ad to promote Call of Duty: Modern Warfare 3. The ad features a man returning home from the supermarket as his wife/girlfriend is cooking. The young lady asks if he got the eggs. Spoiler: He didn’t get the eggs. The ad is running in …
Read More »FEATURE: Call of Duty’s Modern Art
Whichever way you look at it – the UK/US Day One of 6.5m, or $400m in 24 hours, or 75 copies sold a second – Modern Warfare 3 is a juggernaut. As a Call of Duty game, it was always going to be, of course; there’s probably a graph on …
Read More »1m gamers sign up for premium Call of Duty: Elite membership
Activision has announced that over 1m consumers paid up for the premium version of the Call of Duty: Elite service within its first six days of availability. By contrast it highlights the premium online offers from the likes of Xbox Live, Netflix and Hulu took over a year to reach …
Read More »OPINION: The media’s questionable attitude to Modern Warfare 3
We always love to cheer on the underdog, especially in this country. And in some ways I can just about understand why this embittered attitude is clear to see amongst some elements of gaming’s fanbase. But what I struggle to understand is why the games industry itself begins craving the …
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