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The inevitable war of words between West and Zampella’s new best friends EA and their less amicable acquaintances Activision has kicked off with EA Partners boss David DeMartini claiming that Activision has blown up” Infinity Ward. Who knows what’s going to happen with Infinity Ward now that they’ve decided to …
Read More »Respawns first game to be huge summer blockbuster
It’s got to be a first person shooter. But a contemporary war game? Multiplayer only? The long-rumoured sci-fi shooter? What form Jason West and Vince Zampella’s first game under the guise of Respawn Entertainment will take is anyone’s guess, but you can be sure it’ll be big. Speaking to the …
Read More »Modern Warfare 2 DLC makes £25m
It looks like the 1200 Microsoft Point gamble paid off. Activision’s first piece of DLC for Call of Duty: Modern Warfare 2, dubbed the Stimulus Package, has netted around 25m since it was released Microsoft has announced that the DLC has been downloaded from Xbox Live over 2.5m times since …
Read More »MW2 DLC to Stimulate retail sales
New DLC for Modern Warfare 2 should give the game a sales boost over the Easter period, according to Activision. The Stimulus Package went on sale this week (Tuesday March 30th) and is backed by a 1m marketing campaign. Developer Infinity Ward says the DLC, which features new levels for …
Read More »DLC goes mainstream with £1m MW2 push
Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …
Read More »Teething troubles for MW2 DLC
One of the most anticipated and talked about pieces of DLC, Call of Duty: Modern Warfare 2’s Stimulus Pack, is now live – but widespread reports are claiming that it doesn’t actually work. Quick-off-the-mark users who have already downloaded the content have noted a number of complaints, including faulty multiplayer …
Read More »Morale is high at Infinity Ward
Call of Duty: Modern Warfare 2’s DLC couldn’t have arrived at a better time, according to Infinity Ward’s creative strategist Rob Bowling speaking for the first time about the recent turbulence at the Activision-owned studio. Right now we’re all focused on getting this DLC out and that’s great for us,” …
Read More »VIDEO: MW2 Stimulus DLC
Infinity Ward has released the first video of the highly anticipated Stimulus Package – the first DLC for the record-breaking Call of Duty: Modern Warfare 2. The download includes three brand new multiplayer maps – Bailout, Storm and Salvage – as well as re-workings of two classic Call of Duty …
Read More »Multiplayer key to BFBC2s long tail
Post-release digital support titles is very much the trend nowadays and is proving a popular means of monetising new games, but EA sees its ongoing support for Battlefield: Bad Company 2 as serving another purpose – toppling Modern Warfare 2. The game is such a quality package with a best-in-class …
Read More »MW2 DLC priced at £10
Publisher Activision has one again braved the wrath of gamers by announcing that the upcoming Xbox 360 DLC map-pack for Call of Duty: Modern Warfare 2 will cost a considerable 1200 Microsoft Points. That works out at about 10.20 in real money. 1200 MSP is generally (with one or two …
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