MCV/DEVELOP News, events, research and jobs from the games industry
"It’s never been more critical to ensure people stay safely connected to one another"
Read More »Games industry unites to launch COVID-19 awareness campaign, #PlayApartTogether
Curve Digital and Echo Chamber Games launch blood donation campaign with NHS England
"We’re thrilled that Table Manners’ tongue in cheek gameplay will reach new audiences and inspire them to save lives"
Read More »ArenaNet encourages players to ‘Seize the Awkward’ and talk about mental health in Guild Wars 2
Participants could see their GW2 character forever immortalised in the game as a NPC
Read More »Ubisoft: Watch Dogs 2 boosted by six-month PR campaign
The senior producer on Watch Dogs 2 says that the titles has been bolstered by a ‘shorter communication cycle’. The first Watch Dogs was announced in June 2012 and released almost two years later, in which time the title had changed slightly – particularly visually. It resulted in criticism from …
Read More »Xbox UK plots multi-million Tomb Raider ad blitz
Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …
Read More »‘Halo 5 is the biggest Xbox launch to date’
You know a company plans to go big with a game when it starts the marketing for it almost a year in advance. That’s precisely what Xbox has done with Halo 5: Guardians, the latest in the 65 million unit-selling sci-fi super franchise. We have considerable expectations for Halo 5: …
Read More »Call of Duty: Black Ops 3 does away with ‘archaic’ campaign level lock
Fancy skipping straight to the last level of Black Ops 3’s campaign? That’s not going to be a problem. The game’s director of campaign and Zombies mode Jason Blundell has told Eurogamer that the title’s entire campaign will be accessible from the start. "It gives them the flexibility to consume …
Read More »Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon
Retailer Smyths Toys Superstores is teaming up with The Pokmon Company for the first time as part of a new campaign. As part of the inaugural retail activation between the two firms, the toy specialist’s 80 UK and Irish outlets will feature a range of activities and offers from the …
Read More »Yogscast Kickstarter game cancelled; backers ‘unlikely’ to be refunded
A Kickstarter campaign for an adventure game based on popular YouTube channel Yogscast has been scrapped, with backers likely to lose out on a refund. The Yogventures project raised $570,000 on the crowd-funding site back in 2012, with indie developer Winterkewl Games set to create the title in time for …
Read More »Gamers launch campaign over alleged Dark Souls II graphics downgrade
Namco Bandai has found itself the subject of an internet campaign regarding complaints about the visual state of Dark Souls II. Following plenty of noise of NeoGaf, an online drive using the hashtags #DarkSoulsDowngrade and #YOULIED is targeting Namco Bandai’s US and UK offices alleging that the graphics offered by …
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