MCV/DEVELOP News, events, research and jobs from the games industry
Hideo Kojima has confessed than one next-gen version of Metal Gear Solid 5: Ground Zeroes looks better than the other. In an article in GameInformer, as reported by VideoGamer, it states that "Kojima notes that MGS V looks slightly better on the PS4 compared to the Xbox One, something we …
Read More »VIDEO: Sony begins Japanese PS4 marketing with new TV spot
The first TV spot for PS4 has gone live in Japan. The short, which can be seen below, somewhat cruelly includes highlights from the console’s many overseas launches. Sony unusually chose to roll out its machine in Europe and America before launching it in its homeland. PS4 won’t arrive in …
Read More »It seems that it’s time for another Ouya controversy
An active online Ouya community appears to be on the brink of thrusting the Android console into a brand new controversy. The creator of Ouyaforum.com has urged users of his site to embark on a Twitter campaign targeting developers and urging them to bring their games to the console. ‘The …
Read More »TV campaign for new 3DS Zelda
Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign. A Link Between Two Worlds launches later this month, and will run from launch right up until December 25th. The firm is also booking advertising around specialist websites and social media. The Legend of Zelda series …
Read More »Sony embarks on ‘biggest PlayStation launch campaign in history’
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4. The blockbuster marketing campaign includes a multi-million pound in-store PlayStation rebrand. Alongside the usual TV, cinema, outdoor, print and digital advertising, Sony has partnered up with …
Read More »Namco Bandai readies elaborate F1 campaign
A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013. The game will appear on UK sport and lifestyle channels, including Sky Sports and Dave. Namco Bandai and Codemasters have also booked video spots on IGN, Autosport and Top Gear. Meanwhile, …
Read More »VIDEO: See the Call of Duty Ghosts campaign in action
Activision has released a video offering decent look at the campaign mode in Call of Duty: Ghosts. Gun battles in space, anyone? Everything is suitably dramatic with lots of explosions… and plenty of appearances from the new Call of Duty dog. Call of Duty: Ghosts is released worldwide on November …
Read More »Success for Steam subtitles campaign
A campaign to get Steam to confirm whether or not a game includes subtitles in its listings has seemingly been a success. MCV reported in July that UK gamer Kristina Barber has began a petition for the addition of such information, saying at the time that I don’t think in …
Read More »Huge Battlefield 4 merchandise campaign is EA’s biggest yet
EA hopes to make Battlefield a pop culture brand with its biggest merchandise plan yet. Branded accessories, iPhone cases, headsets, mouse mats, books, T-shirts, posters and more will flood shelves this Christmas to coincide with the arrival of Battlefield 4 on November 1st. This will be our biggest and best …
Read More »Arma 3 single player campaign won’t arrive until after launch
Bohemia Interactive has announced that the single player campaign for Arma 3 won’t arrive until after the game is officially released. The developer now plans to release in the campaign across three free DLC episodes called Survive, Adapt and Win. The game will still ship with 12 single player showcase …
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