Huge Battlefield 4 merchandise campaign is EA’s biggest yet

EA hopes to make Battlefield a pop culture brand with its biggest merchandise plan yet.

Branded accessories, iPhone cases, headsets, mouse mats, books, T-shirts, posters and more will flood shelves this Christmas to coincide with the arrival of Battlefield 4 on November 1st.

This will be our biggest and best planned campaign to date,” EA’s senior brand licensing manager Stephen Wanigesekera told MCV. This range will help the specialists diversify their offerings, whilst more mass market retailers will be interested in items that can enlarge their established categories, such as peripherals, books and apparel.

There is a great opportunity to position the merchandise alongside the software itself.”