MCV/DEVELOP News, events, research and jobs from the games industry
MCV Awards winner ShopTo has recruited Alison Fraser as its new senior buyer. Fraser is a GAME and Gamestation exec of ten years, and she most recently held the position of key account manager, handling publishers such as Ubisoft, Take-Two, Warner Bros, Sega and THQ. The new appointment comes as …
Read More »We Sing heads back to the ’80s
Classic ‘80s disco, power ballads and soft rock will return to Wii this Christmas courtesy of Nordic Games. The publisher is readying the ninth game in its hit We Sing series for October. We Sing ‘80s will feature 30 of the decade’s most popular tracks, complete with the usual party …
Read More »Green Man Gaming gets HMV vet Baxter
Renowned pre-owned games guru Martin Baxter has joined Green Man Gaming as head of trading. Baxter joins following four years at HMV, most recently as category manager for games. He introduced its RePlay pre-owned range. Previously he has held senior roles at Choices and Gamestation. At GMG he will work …
Read More »Senior execs depart GAME in company restructure
GAME has bid farewell to some of its most popular execs as it rebuilds for the future. Tricia Brennan (Chief Commercial Officer), Simon Soffe (Communications Director), Alex Vines (Head of Business Development and Insight), Robert Quinn (Operations Director) and Situl Thakrar (E-commerce Director) are all to leave the retail giant …
Read More »Meet the UK’s newest games retailer – Gamefly
Gamefly was never planning to come to the UK. The US rental retailer – which this year celebrates its tenth anniversary – had ruled out going international. But that was before it bought Direct2Drive, and instantly owned one of the world’s most established digital retailers. The advantages for us in …
Read More »Nintendo UK boss thanks Freddie Flintoff for race rescue
Nintendo UK chief David Yarnton has thanked England cricket legend Andrew ‘Freddie’ Flintoff following his accident during an epic charity bike ride. Yarntonwas taking part in ‘Cycle Slam,’ a charity event which involved a number of iconic sports stars including Flintoff and Rugby star Lawrence Dallaglio. The popular games exec …
Read More »Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk. The main focus of the campaign so far has been pre-orders, with various special bundle packs available at specific retailers. The platform holder has booked in-store marketing and ads in lifestyle and …
Read More »INTERVIEW: Namco Bandai
Namco Bandai US, UK and Europe are now speaking one voice in a bid to be as successful across the West as it is in Japan. MCV speaks toUS VP Carlson Choi, UK VP John Galloway and UK marketing boss Lee Kirton… What has changed for the overseas business? Carlson …
Read More »ANALYSIS: Call of Duty’s Online Plan
Call of Duty is past it. The latest sales data revealed that Modern Warfare 3 has (so far) sold fewer copies than 2010’s Black Ops. A whole 4.2 per cent less. According to some corners of the press, the shooter series has peaked. Except it hasn’t. Not one bit. A …
Read More »First Golden Joystick 2012 details announced
The 2012 GamesMaster Golden Joystick Awards will take place on Friday, October 26th. This year’s event marks the 30th anniversary of the consumer-voted awards ceremony, and TalkSport has been announced as the show’s media partner. The ceremony will take place at the Westminster Park Plaza and potential attendees can book …
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