MCV/DEVELOP News, events, research and jobs from the games industry
Yogscast says comparing it to the games media is a ‘category error’. Rich Keith, GM of the hit video network and speaking today at London Games Conference, says Yogscast and other video stars – such as PewDiePie – are not the games media. They are far more powerful than that …
Read More »LGC 14: Video games ads are the lowest performing on Facebook
Video game advertisements on Facebook are less successful than dating ads, the firm has revealed. In fact, game ads are the worst performing on the social network in its entirety. The news was announced at today’s London Games Conference. You are not just competing with other video game ads, you …
Read More »LGC 2014: King.com spent more on TV advertising than Xbox and PlayStation
King.com spent $55m on TV advertising in the US this year, more than PlayStation and Xbox. Analyst Nick Parker revealed a host of stats live on stage at London Games Conference today. He said that King and Supercell combined in the UK, accounted for 29 per cent of all money …
Read More »LGC 2014: 7 things we discovered from EGX 2014
Gamer Network boss Rupert Loman took to London Games Conference to reveal some insight into this year’s EGX consumer show. In a fascinating talk, he revealed the data from a survey of 3,300 Eurogamer Expo attendees on what hardware they want, what they’re excited by and what will drive their …
Read More »LGC 2014: Ziff Davis predicts more video game websites to close
The number of video games websites will continue to dwindle, predicts IGN owner Ziff Davis. The firm’s international boss Geoff Inns told attendees at London Games Conference today that the demands on online media is becoming expensive, and requires media owners to have deep pockets and global scale. Inns says …
Read More »LGC 2014: Buzzfeed delivers its ‘commandments of being interesting on the internet’
Buzzfeed has delivered its advice on how marketers can succeed in a social world at London Games Conference this morning. Philip Byrne delivered the firm’s ‘commandments of being interesting’ on the internet and, in particular, Buzzfeed itself, which he says is on course to becoming the world’s biggest news and …
Read More »GTA V is about to become the biggest-selling UK game of all time
The arrival of Grand Theft Auto V on PS4 and Xbox One today will make the game the biggest selling video game in UK history. GTA V launched last year and is currently the second most successful video game of all time – a feat it managed in less than …
Read More »Call of Duty: Advanced Warfare UK sales up year-on-year, says Activision
Call of Duty: Advanced Warfare was bigger in its first week than Call of Duty: Ghosts. That’s according to Activision based on GfK Chart-Track figures and its internal digital numbers. We are still awaiting the official report from the stat tracker to confirm the claim. It’s actually a little hard …
Read More »How well did Call of Duty do? Find out… this afternoon (maybe)
The UK games retail charts will not be available until this afternoon, MCV can reveal. It has been a big week for games retail with the launch of Call of Duty: Advanced Warfare arriving on Tuesday (or was it Monday?) last week. So we’re all on tenterhooks to discover just …
Read More »The rise of Hearthstone: Blizzard’s latest blockbuster
Blizzard is a developer that likes to pride itself on making some epic games. World of Warcraft, Diablo, Starcraft… the studio’s biggest IP are giants in their genres, with triple-A production values. Hearthstone, the firm’s first free-to-play foray, is different. It’s a collectible card game that doesn’t require any high-end …
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