MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been booked on TV channels, …
Read More »Signs of 3D struggles at cinema
There are indications in the US that the appetite for 3D movies is on the decline. This is of particular concern to content holders as, with the further establishment of 3D in the public consciousness, it would be usual to be expecting growth in the format at this stage in …
Read More »Red Dead Redemption hits the big screen
Rockstar Games is spending big to ensure Red Dead Redemption becomes its biggest game of the year. The publisher has huge expectations for Redemption following glowing reports from the press, and hopes it can stand besides GTA as its next blockbuster franchise. The Wild West action title will benefit from …
Read More »Gaming surpasses film in 2009
Despite the British cinema industry enjoying its best 12 months in almost 30 years, the UK public spent around half a billion pounds more on gaming than it did movies in the year ending September 2009, according to The Daily Telegraph. The newspaper pens the total amount spent at 1.73bn …
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