Tag Archives: codemasters

Codemasters’ biggest ever TV ad tonight

Ahead of the game’s release on May 30th, UK developer Codemasters will broadcast the premier of their advert for Race Driver: GRID to a predicted audience of 19 million, shortly before the Champions League Final kicks off this evening. Hayley Holland, UK marketing manager for Codemasters, said: It’s an amazing …

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Codemasters snaps up Formula One licence

Previously a PlayStation-only franchise, Codemasters plans to take full advantage of its expertise in the racing genre and is terming the new F1 titles as the ‘jewel in the crown’ of its line up. The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, Formula One teams, …

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Codemasters confirms Sega studio acquisition

Codemasters has confirmed to MCV sister site Develop that it is to take over Sega’s UK Racing Studio, as revealed earlier this week. In a statement, the firm described the move to step in and save the studio – the closure of which Develop reported just over two weeks ago …

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Codemasters in for Sega Racing Studio?

After MCV sister site Develop broke the news that Sega was planning to close its UK Racing Studio development team, it now understands that nearby Codemasters could save some – or all – of the team’s staff from redundancy by acquiring the studio. A number of reports have circulated amongst …

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Most casual games are rubbish

Codemasters Online’s vice president David Solari has hit out at the number of developers rushing out casual games after signing a deal to bring a range of Mumbo Jumbo titles to retail. The deal kicks off with ten new games set for release on April 25th on the Funsta label …

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Codemasters signs with racing tech firm

Codemasters has revealed an industry crossing agreement with Realtime Technology, a leading provider of high-end visualisation technology to the automotive industry. The two will share tech and expertise for upcoming developments. Realtime Technology AG (RTT) provide 3D realtime rendering and visualisation technologies, and tools that enable car designers to render …

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