Tag Archives: david yarnton

Former Nintendo UK boss Yarnton joins Gfinity

David Yarnton has joined the board of eSports company Gfinity. Yarnton left his role as Nintendo UK’s general manager in 2012 after nine years at the platform holder. Having spent many years in the electronic entertainment industry and coupled with my love for sport, Gfinity gives me the opportunity to …

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SmartGlass and ‘entertainment’ – the REAL Microsoft next-gen strategy

The latest issue of MCV is now available digitally, and it features interviews with Xbox’s Chris Lewis and Phil Spencer. We also investigate SmartGlass, pay tribute to departing Nintendo UK boss David Yarnton and speak to Gianluca Vialli about his new game The magazine is available for iPad. Download our …

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David Yarnton leaving Nintendo UK

David Yarnton is to leave Nintendo, the platform-holder has confirmed to MCV this morning. Yarnton has worked at Nintendo for almost 20 years, holding positions at the Australian and UK offices. He was first a sales director at Nintendo Australia and moved to the UK business in 2003. Nintendo UK …

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Nintendo UK boss thanks Freddie Flintoff for race rescue

Nintendo UK chief David Yarnton has thanked England cricket legend Andrew ‘Freddie’ Flintoff following his accident during an epic charity bike ride. Yarntonwas taking part in ‘Cycle Slam,’ a charity event which involved a number of iconic sports stars including Flintoff and Rugby star Lawrence Dallaglio. The popular games exec …

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Nintendo will hire from within for post-Paine era

David Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term. Current marketing director Dawn Paine leaves Nintendo after ten years to join Universal Pictures later this month, with Yarnton taking an overseeing role until an appointment is made. But he told MCV that a successor …

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Nintendo praises console diversity

Nintendo UK boss David Yarnton believes rival firms Sony and Microsoft are as equally important in promoting the industry to the next generation of game development hopefuls. Speaking at the Learning Without Frontiers event today, Yarnton set aside old rivalries to say the arrival of both Sony and Microsoft in …

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Industry veterans honoured in Awards shortlist

Games industry veterans have been named in the list of flnalists for the first British Inspiration Awards. The Awards have been set up to honour the top creative minds in Britain across a range of categories, including interactive entertainment, film, TV, music, fashion and the Arts. The ceremony will be …

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Nintendo discusses DS Lite phase-out

Nintendo has told MCV that it will "let the market decide" whether or not to phase out the DS Lite following DSi’s launch. In an exclusive guide to the new system, we asked Nintendo’s UK general manager David Yarnton if the company was looking to end DS Lite’s presence in …

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Nintendo: Weve never neglected core gamers

General Manager of Nintendo UK David Yarnton has told MCV that the platform holder has never lost its passion for core gamers”. Speaking in an exclusive interview in this week’s MCV magazine – which hits desks tomorrow – Yarnton reassured fans that new ‘hardcore’ Nintendo games were being developed. When …

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