MCV/DEVELOP News, events, research and jobs from the games industry
EA Sports division president Peter Moore has been confirmed as a keynote speaker for the Edinburgh Interactive Festival 2009. Moore will be delivering a keynote cantered on the challenges of reinventing the EA Sports brand. I am honoured to be invited to deliver the opening keynote at the Edinburgh Games …
Read More »Moore to keynote at Edinburgh Interactive
EA Sports president to address the challenges in reinventing brands
Read More »Moore: Weve learnt our lesson on Wii
EA Sports President Peter Moore has told MCV that the label has learnt some hard lessons” about developing games on Wii – as it pledges a renewed push on the format throughout 2009. In an exclusive interview, Moore said that EA Sports had traditionally been fixated on graphics – but …
Read More »MCV Awards 09: Special Prizes
EA Sports president Peter Moore flew into London yesterday to pick up the biggest prize of the night at the MCV Awards 09: the coveted Grand Prix. EA Sports was awarded the gong for its phenomenal success with FIFA 09 last year, as well as impressive sales of its Tiger …
Read More »EA Sports â??transformedâ?? by online play
500 million online games since June last year, as FIFA and NFL each clock over 2.4 million registered users
Read More »FIFA 09 surges past 2m UK sales
EA is celebrating a dual Christmas triumph – after FIFA 09 took the official Christmas No.1 spot in the All Formats chart and sailed past two million UK sales. The title returned to the top of the GFK-ChartTrack/ELSPA All Formats Top 40 this week, following a post-Christmas sales jump – …
Read More »Peter Moore: Well look back and laugh at boxed product
Peter Moore had predicted the death of boxed product – and promised EA will be at the forefront of the digital revolution. In an interview with The Guardian, he said EA will take a different direction that iTunes, which he called a rip-off”. We’ve gone from connected consumers being the …
Read More »EA Sports teams up with Gillette
EA Sports has signed an official deal for cross-promotion with men’s grooming brand Gillette. Tiger Woods will be the official face of both brands for the global partnership, which will leverage the Xbox 360 Live and EA Sports in-game environments. Joining Tiger Woods for the announcement in New York City …
Read More »EA sets sights on becoming leading sports brand
Peter Moore has told MCV that he is aiming to make the division the leading brand in sports” – eclipsing Nike and Adidas. Speaking as we crowned him an ‘MCV Legend’ , EA Sports president Moore said his current aim is to make his employer more recognisable than the biggest …
Read More »Moore: Wii will own half of all next gen-sales
EA Sports President Peter Moore has predicted that Nintendo’s Wii will take up half of all home console sales in this generation. Moore, former corporate VP of Microsoft’s interactive entertainment division, said that EA believed PS3 and Xbox 360 would fight over the balance”. He based his assumptions on internal …
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