Tag Archives: EA

EA uses Vine for Battlefield 4 promo

Twitter’s bite-sized video service Vine has become the latest marketing tool available to publishers and game makers. EA has taken to the service to promote the upcoming Battlefield 4 which, as we learn from the short, will be debuted in some form on March 27th. Given Vine’s nature (clips are …

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Real Racing 3 smashes series’ download records

One of the great things about the internet is that it gives everyone a voice. But one of the bad things about the internet is that it gives everyone a voice. Remember the furore that erupted over EA and Firemonkey’s decision to make Real Racing 3 a F2P title? Remember …

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Bradshaw’s "straight answers" challenged by SimCity modder

Maxis GM Lucy Bradshaw has tried to diffuse some of the anger being thrown at SimCity, but fresh claims from the modding community have cast doubt on the studio’s defence. I’d like to offer some straight answers on the topic: Always-Connected and why SimCity is not an offline experience, Bradshaw …

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Maxis finally responds to SimCity AI concerns, admits there is a problem

After a frustrating silence, SimCity developer Maxis has finally conceded that there are AI issues troubling its game. Now that the server woes that blighted the game’s launch are seemingly over with, attention has turned to a number of AI oddities that are dampening many player’s enjoyment of the game. …

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Opinion: SimCity teething problems only help make EA better at online

Last weekend’s SimCity launch proved to be a trial by fire for EA – but I can only see this situation as one the publishing giant has won. To recap: EA struggled to maintain server connections for swathes of SimCity players logging for launch. The game requires an always-on web …

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What lesson has Maxis learnt from SimCity launch?

Some might expect the main lesson to be learnt from the launch of SimCity was the perils of including always-on DRM in your product. But that’s not the answer Maxis GM Lucy Bradshaw gave CVG when asked that very question. Never underestimate the power of your fans,” she replied. All …

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