Tag Archives: EA

Watch EA’s mega FIFA ’09 ad here

EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …

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Peter Moore: Well look back and laugh at boxed product

Peter Moore had predicted the death of boxed product – and promised EA will be at the forefront of the digital revolution. In an interview with The Guardian, he said EA will take a different direction that iTunes, which he called a rip-off”. We’ve gone from connected consumers being the …

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EA to address Spore DRM concerns

Spore publisher EA has responded to a number of the complaints being levelled at the publisher regarding its seemingly strict DRM measures included in Will Wright’s latest PC outing – and it has stated that it intends to make changes to its current three install limit on the game. Speaking …

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Games trio praised by gay rights group

A new report entitled the 2009 Corporate Equity Index, compiled by the Human Rights Campaign Foundation, has praised three of gaming’s most high-profile companies for their treatment of gay, bisexual and transgender employees, consumers and investors. GamePolitics reports that EA, Microsoft and retailer GameStop were amongst the many companies scoring …

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EA halts Take-Two takeover

The will they/won’t they dance is over – Electronic Arts has decided to end its $2bn bid to acquire Take Two. EA CEO John Riccitiello’s decision to move away from the chance to combine businesses with the Rockstar Games parent comes after "careful consideration, including a management presentation and review …

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Slowing GTA IV sales could boost EA bid

Despite lifetime sales of nearly 8.5 million copies worldwide, the recently announced August NPD figures have raised fears that sales of Take 2’s Grand Theft Auto IV have slowed unexpectedly – raising concerns that it might affect EA’s ongoing bid to acquire the publisher. CNN reports that Take 2 has …

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EA loses $120m on Harry Potter delay

The delay to EA Casual Entertainment’s Harry Potter and The Half-Blood Prince game will costs the publisher $120m in this financial year. Visit MCV sister site CasualGaming.biz for the full story.

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