MCV/DEVELOP News, events, research and jobs from the games industry
Untapped consumers worth '$600 million in total market revenue across North America'
Read More »NPD and EEDAR join forces for digital charts
With the barebones bricks and mortar retail charts becoming increasingly redundant, two US bodies have joined forces to bring digital sales figures into the fray. NPD and EEDAR have announced that they are to collaborate on future retail reports so that they combine both boxed retail sales and digital expenditure. …
Read More »360 users leading digital trend
Research shows that 55 per cent of Xbox 360 owners downloaded at least one digital title in 2010. Market research firm EEDAR reports that this is up from 43 per cent in 2009 and outperforms rival consoles, according to GamesIndustry.biz. PS3 users that download games rose from 42 per cent …
Read More »PS4 and Xbox 720 will hurt retail
Next gen consoles will shun retail in favour of digital, says analyst firm Electronic Entertainment Design and Research (EEDAR). The prediction was made by EEDAR CEO Greg Short duringa speech on the state of the games market, which he deliveredat GDC Europe today. He said that digital is growing at …
Read More »EEDAR: â??E3 2010 needs to be impressiveâ??
Industry research firm talk-up the importance of US conference in difficult market climate
Read More »Marketing more important than quality, says analyst
EEDAR reveals higher marketing spend more influential than review scores
Read More »EEDAR: Marketing more important than quality
A higher marketing spend can increase a game’s gross revenue three times more than positive review scores. That’s according to new research by EEDAR, presented at the Montreal International Games Summit by the firm’s Jesse Divnich. During the presentation, Divnich explained that poorer quality games will a bigger marketing will …
Read More »New Super Mario Bros Wii to top 15m sales
An analyst has predicted that New Super Mario Bros Wii’s lifetime sales will exceed 15 million units. Electronic Entertainment Design and Research’s Jesse Divnich also claimed the Nintendo game will be the biggest selling title of 2009, and expects it to outsell the Xbox 360 edition of Activision Blizzard’s Call …
Read More »EEDAR and Nielsen combine to offer invaluable game data
Stat tracking specialist Electronic Entertainment Design and Research (EEDAR) has teamed up with Nielsen to provide improved data to its list of clients. The deal will see Nielsen’s consumer survey information and marketing spend info added to EEDAR’s GamePulse service, which is a web-based research application for publishers, developers and …
Read More »Canadian event to examine games finance
EEDAR director, Nordic Game Program MD and investment bank partner to drive the debate at Game:On Finance
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