Tag Archives: electronic arts

Mass Effect 3’s female marketing spin

EA and BioWare is giving Commander Shepard’s female iteration a stint in the limelight when Mass Effect 3 is released. The developer’s marketing director David Silverman confirmed that Ms Shepard – or "FemShep" as she’s known to the fans – will star in an official trailer leading up to the …

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EA CEO wants COD to "rot from the core"

EA boss John Riccitiello wants Call of Duty to rot from the core”. Or in other words, he wants Battlefield 3 to draw the hardcore gamers away from Modern Warfare 3, leaving Activision’s franchise to the mainstream consumers. A lot of people bought Modern Warfare more for the coffee table …

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Riccitiello: Elite coming too early

John Riccitiello believes Activision is "leading with its chin" when it comes to launching Elite. Speaking to Industry Gamers, the EA CEO believes that Elite would have been better off” launching after Modern Warfare 3 had been released, and that Activision pushing the service is a response to the quality …

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Riccitiello: BF3 footage "got Koticks goat"

John Riccitiello is confident his company has got Kotick’s goat” with Battlefield 3. The EA chief was speaking to Reuters about claims from Bobby Kotick that all of the BF3 footage seen so far has been from the PC version. Riccitiello assured fans that it was console footage, and cheekily …

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