EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …
Read More »Origin coming to Mac, Facebook and Android
Storefront to offer free-to-play game support
Read More »Facebook games attracting 235m monthly users
More than 150m people using the recently launched App Center
Read More »Amazon unveils social games studio
New development branch working on Facebook hidden object game Living Classics
Read More »Zynga serves up ‘next-gen social game’ ChefVille
US developer assures users it will not close down Cafe World
Read More »The Clone Wars: Zynga bites back, says EA doesn’t understand copyright
Zynga has quickly fired back after EA filed legal action against it for copying one of its games. The social games giant says the games publisher’s move is ‘ironic’ and ‘demonstrates a lack of understanding of basic copyright principles’. EA today filed a suit against Zynga saying its new The …
Read More »The Clone Wars: EA Maxis sues Zynga claiming copyright theft
Disputes over game copying in the social space has gone to a new level. EA is suing Zynga. The firm’s Maxis studio has initiated legal proceedings over The Ville, a new Zynga game which it says is an "unmistakable copy" of its successful The Sims Social. The Ville asks players …
Read More »UK chancellor lauds British video games excellence
'The Government is determined to make this country the technology centre of Europe'
Read More »Facebook’s Q2 earnings report disappoints Wall Street
Despite reporting better than expected quarterly earnings, Facebook took a beating on the stock market yesterday. The reported Q2 earnings of $1.18 billion was slightly above expectations, but those had already been lowered prior to the launch of the company’s IPO. A net loss of $157 million for Facebook’s first …
Read More »Facebook follows Zynga in stock market crumble
Company's first quarterly report meets expectations, reveals $157m loss
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