MCV/DEVELOP News, events, research and jobs from the games industry
Gamers are taking to Twitter to lambast GAME after it appears their pre-orders for the Pip-Boy Edition of Fallout 4 were cancelled days before release. The 100 SKU includes the much-discussed real-life Pip-Boy wearable, and was exclusive to the retailer. Consumers had to place a 20 deposit to secure their …
Read More »Over 300 GAME Stores opening at midnight for Fallout 4
GAME is planning mass midnight openings for next week’s Fallout 4. The firm says prizes will be up for grabs with a Cosplay Competition, while giveaways of a Vault Boy mask and Vault Boy t-shirt will be available with any Fallout 4 pirchase. The firm is also pushing its new …
Read More »Black Ops III’s Nuketown multiplayer map is exclusive to GAME
The Nuketown competitive map has been on many adverts for Activision’s Call of Duty as a pre-order incentive, but it seems it’s not available at all retailers. As spotted by Eurogamer, Activision’s support website said that that ‘all players’ who pre-ordered the shooter would receive Nuketown, though the publisher has …
Read More »300 GAME stores to open at midnight for Black Ops 3
GAME’s latest midnight launch will be for Call of Duty: Black Ops III, with a special tournament taking place at its Westfield Stratford store. More than 300 of the retailer’s outlets will open in time for Activision’s latest shooter. They will be joined by flagship venues in Stratford, Birmingham Bullring …
Read More »GAME’s Christmas campaign has kicked off
It’s not even November but retailer GAME has hit go on its Christmas marketing campaign. It’s fronted by an animated chap called Gamer Claus, created by artist and illustrator Boneface. GAME describes him as an intriguing and mysterious new character”. The campaign will span TV, print and radio and run …
Read More »191 GAME stores opening tonight for Assassin’s Creed launch
High Street retailer GAME has announced that 191 of its locations will be opening their doors at midnight tonight for the release of Assassin’s Creed Syndicate. The firm has announced that those queuing up for the launch of Ubisoft’s latest iteration of the historical sci-fi series will be joined by …
Read More »Loading Bar to open new Stratford venue next month
Dalston-based games bar Loading is launching a new outlet in Stratford. The new location will be in the former Princess of Wales pub and is set to open its doors on November 2nd. Speaking to MCV, Loading boss James Dance says that the space will allow the games bar to …
Read More »GAME: VR needs us to succeed
If virtual reality is going to change the world of video games, then it will need the High Street. That’s according to UK retailer GAME, which is wary but hopeful about the new technology from PlayStation, Oculus, HTC and Samsung. CEO Martyn Gibbs tells MCV that in order for VR …
Read More »Adjusted profits slip at GAME but new stores on the way
GAME saw a 4.5 per cent dip in pre-tax adjusted profit in the last financial year. The final number reached 38m, down from the 39.8m in the previous year. Adjusted EBITDA earning fell 8.6 per cent to 46.9m. Group revenue was up 0.6 per cent at 866.6m, however, with UK …
Read More »Dedicated Steam section coming to GAME stores
Valve has announced that areas dedicated to Steam will be present in GAME stores in the UK this Christmas. The games firm says these will feature Steam hardware, such as the upcoming Stream Machines, Steam Link and Steam Controller, as well as digital cards. This hardware will be exclusive to …
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