MCV/DEVELOP News, events, research and jobs from the games industry
UK retail group GAME has lifted the lid on a very targeted new loyalty scheme that it has launched in its Gamestation stores today. Called Gamestation Elite, the offer includes what GAME is calling Accolades, which are very similar in design to Xbox Achievement points. Varying amounts of XP (a …
Read More »GAME to open Comet concessions
Electricals chain Comet has announced that it is to open a number of GAME concessions in its stores, taking the video games specialist back to out-of-town retail parks. The first, due to open in mid-October, will be in Comet’s Croydon outlet. A further five concessions will be launched before the …
Read More »GAME: Pre-owned charges havent hurt us
The wide-spread efforts by publishers to earn extra money from pre-owned games hasn’t dented GAME’s second-hand game business. This year EA, Sony and THQ have introduced new measures that mean owners of games like Mass Effect 2, SOCOM: Fireteam Bravo 3 and UFC Undisputed 2010 must pay for an extra …
Read More »Controversy surrounds Berlin Wall game
A new game based on events surrounding the Berlin Wall is attracting the wrong kind of media attention. Called 1378 (taken from the Wall’s total length 1378km), it sees players assume the role of either an East German border guard or a refugee fleeing the communist country. It’s due for …
Read More »OPINION: GAME’s digital defence
GAME has both the most envied and reviled position in the UK games industry. As the ward of the two goliath High Street games brands, it isn’t just at the coalface of games retail – it is the coalface. When a new console arrives and the industry takes off, GAME …
Read More »GAME’s two-pronged plan
Video games retailer GAME has a two-pronged plan to help grow its business, CEO Ian Shepherd told MCV. The first is the slow morphing of the business into a ‘multi-channel’ one with a much stronger online business that accounts for more than just a tiny two per cent of its …
Read More »GAME: Digital threat is ‘overblown’
Ian Shepherd has warned that the switch to online content and digital distribution will come much slower than the pundits claim. But, nevertheless, the new CEO of GAME said the retail giant is preparing itself for the digital era by evolving into a ‘multi-channel’ brand. The market is down 17 …
Read More »GAME not afraid of FIFA discounting
Supermarkets choosing to ‘go low’ on FIFA this week won’t be able to match GAME’s specialist offer, Ian Shepherd reckons. The 2011 edition of EA’s yearly sales juggernaut arrives at midnight. Asda is offering the game for just 97p to those who trade-in certain titles, while Sainsbury’s will sell it for …
Read More »GAME lists FIFA 11 midnight openings
It’s one of the most important releases of the year in the European video games market, and GAME will once again throw open the doors of many of its stores to welcome the arrival of EA’s FIFA 11. Happening on the night of September 30th, each branch will open at …
Read More »Shepherd on digital, online retail
As GAME continues to ride the increasingly turbulent waters of UK High Street retail, chief executive Ian Shepherd has explained how he intends to tackle two of the biggest challenges facing his chain – digital game sales and online retail. There is no doubt that there is going to be …
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