MCV/DEVELOP News, events, research and jobs from the games industry
Publisher Disney Interactive is to unleash a huge all-encompassing marketing campaign this Q4 to drive the success of a number of its key upcoming titles – in particular those tied in to the successful film High School Musical 3. The push, which is to be marketed under the banner ‘All …
Read More »Music overtakes sport in game genre battle
A new report from market research firm Odyssey claims that music-based games have now overtaken sports titles to become the second most popular genre behind action, Venture Beat reports. The US-based study claims that in 2006, 62 per cent of those surveyed claimed to play sports titles – this has …
Read More »WHATS NEW October 24th 08
It was set to be the one of the most epic release days in history until LittleBigPlanet managed to get itself delayed (ruining a bet in the MCV office in the process, incidentally), but this Friday will still see a shockingly high number of genuinely blockbuster titles battling it out …
Read More »WHATS NEW October 17th 08
EA’s FIFA 09 may continue to dominate the UK charts , and win over the world’s games critics , but this Friday brings its sternest test yet in the shape of Konami’s Pro Evolution Soccer 2009 . The battle between the two footballing giants typically defines the UK October charts, …
Read More »Hirai: Gaming will be less affected by credit crunch
Sony Computer Entertainment boss Kazuro Hirai has expressed his belief that the games industry can whether the storm of the increasingly volatile global financial unrest. Speaking to The Financial Times, Hirai stated: As long as we can generate excitement, then we will be less affected than other industries.” However, the …
Read More »WHATS NEW October 10th 08
With FIFA 09 likely to top the charts for quite some time (well, at least until October 24th) it’s not surprising to see that most publishers have shied away from unleashing their big releases this week. One notable exception is Fracture, LucasArts’ first original IP in quite some time. On …
Read More »Games team expanded at 20th Century Fox
Movie studio Twentieth Century Fox has hired a new VP of new-media licensing to work and manage its game development staff and partners. Former senior VP of business development at THQ Gary Rosenfeld will be responsible for overseeing Fox’s portfolio of video game projects based on its properties. To read …
Read More »WHATS NEW October 3rd 08
October is nearly here, and along with the official arrival of autumn and the hideousness of travelling home from work in the dark, it also means that Q4 has arrived – and with it comes an explosion in the activity in the games release schedules. At least that’s the plan. …
Read More »WHATS NEW September 26th 08
There’s a busy day ahead for retail this Friday, with plenty of hard-hitting titles heading for shelves – and with something for everyone many will be hoping for the biggest Friday for quite some time. It’s hard to pick a headline act out of the assorted collection, but Ubisoft will …
Read More »US: 97 per cent of kids play games
A new survey from Pew Internet & American Life Project has shown just how deeply gaming has infiltrated North American life – with the results suggesting that 97 per cent of 12 to 17 year olds are active gamers. The results were fairly consistent amongst various ethnic groups, and even …
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