Hirai: Gaming will be less affected by credit crunch

Sony Computer Entertainment boss Kazuro Hirai has expressed his belief that the games industry can whether the storm of the increasingly volatile global financial unrest.

Speaking to The Financial Times, Hirai stated: As long as we can generate excitement, then we will be less affected than other industries.”

However, the same piece claims that Fumiaki Tanaka, the head of Konami Digital entertainment, has stated that some of Japan’s game distribution companies are struggling to make the numbers meet.

Earlier in the interview, Hirai yet again insisted that Sony will not cut the price of PS3 this Christmas, despite claims that Microsoft’s recent reduction in Xbox 360 RRP could lead to Sony’s console struggling this Q4.

About MCV Staff

Check Also

Facetune 16 07 2026 19 05 47 [Event news] Games Industry Specialist Stevie Ward Announced as Host for the Women in Games Awards

[Event news] Games Industry Specialist Stevie Ward Announced as Host for the Women in Games Awards

The MCV/Develop Women in Games Awards is thrilled to announce that games industry specialist and voice actor Stevie Ward will host this year’s upcoming ceremony on September 24th.