Sony CEO Kaz Hirai predicts the PS4 could become more profitable than the PS2. It is likely that PS4 will become the platform which exceeds the profits earned with PS2,” he told investors, according toImpress Watch,as translated byEurogamer. That’s a lofty goal, considering the PS2 sold approximately 155m units worldwide …Read More »
Top Sony exec to skip bonuses and cut wages as fourth annual loss nears
Sony is expected to report its fourth annual loss in succession tomorrow. The Wall Street Journal reports that as a result chief executive Kazuo Hirai and some of the company’s other top bosses are to forgo their bonuses and take a 50 per cent cut in pay. All of which …Read More »
Hirai: PS4 is first and foremost a video game console
PS4 may be a multimedia device, but Sony is keen to highlight that gaming remains very much at the forefront of its offer. "The most important thing we need to do is agree and understand that the PS4 is a great video game console that appeals to video gamers," Sony …Read More »
Hirai: Vita sales "on the low end of what was expected"
Sony chief executive Kaz Hirai has admitted that the Vita is struggling. I would say it’s on the low end of what we expected,” Hirai told The Wall Street Journal, although he did add that it’s far too early to judge the machine, adding: Long term is what is important.” …Read More »
Kaz Hirai resigns as Sony Computer Entertainment chairman
One of the key figures in the recent history of PlayStation has distanced himself from the business. Kaz Hirai has resigned his position of chairman of Sony Computer Entertainment. His role as Sony Corporation president remains unaffected. He will retain the role of part-time board member of SCE, meaning that …Read More »
Focus on gaming increased as Sony reveals turnaround plan
PlayStation has been given the full backing of Sony CEO Kaz Hirai today as the executive outlined a plan to reverse Sony’s sliding fortunes. The company has admitted that it will post a loss of around $6.4bn for the current financial year and shares in the company fell by seven …Read More »
Hirai to present new Sony strategy next week
Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy. Reuters reports that Sony is coming under increasing pressure to to turn around its business” after predicting a $2.7bn net loss for its current fiscal year. Obvious changes could revolve around its …Read More »
Space Channel 5 dev working on Vita music game
The technical director of respected Sega rhythm action title Space Channel 5: Part 2 is bringing a new music game to PS Vita. Orgarhythm is a new title that blends strategy and music. It will be published by Acquire and hit Japanese shelves this summer, reports Andriasang. The PS Vita …Read More »
Kaz Hirai: "Holy sh*t, now what?"
New Sony president and CEO Kaz Hirai has begun his reign by swearing in an interview with The Wall Street Journal. What drove the normally calm exec into such an outburst? The size of the job he faces in turning the Sony ship around. Stock in the company has plummeted …Read More »
Sony’s Hirai: "We are not making any announcements at E3"
Sony is sticking to its guns and insists there will be no talk of what it plans to do beyond PS3 at June’s E3. Speaking in response to our story last week that senior publishing execs are expecting new console announcements at E3, one of the format-holder’s most senior execs …Read More »