Tag Archives: hirai

Sony denies Hirai promotion reports

Kaz Hirai is not on the verge of replacing Sir Howard Stringer as Sony president, the company has claimed. It has been forced into making the statement after widespread reports over the weekend that Hirai, the current head of Sony consumer products, was to be promoted to president at the …

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Hirai: Hacking threatens "fabric of society"

The growing problem of online hacking represents more than simply a danger to PlayStation – it could actually threaten society itself. That’s the claim of Sony’s deputy president Kaz Hirai, who has also pointed out that Sony are far from the only victims of such incidents in recent weeks. "Just …

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Stringer’s position under threat

The positions of both chief executive SIr Howard Stringer and corporate executive officer and executive VP Kaz Hirai are under threat as a result of the ongoing PSN saga. That’s the opinion of two fund managers speaking to UK newspaper The Guardian. "The way Sony handled the whole thing goes …

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Sony outlines PSN recovery plan

Sony Computer Entertainment boss Kaz Hirai this morning outlined PSN’s road to recovery at a press event in Tokyo. The exec confirmed a number of key PSN features will return this week, including online multiplayer, account management, PlayStation Home, friends lists and chat. Users will also be required to change …

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Hirai to brief press on PSN breach

Sony’s deputy president Kaz Hirai will host a media briefing tomorrow to address the issues surrounding the PSN saga – the first time a senior executive has spoken about the situation. He will discuss Sony’s ongoing investigation, its security systems and plans to restore the service. The news comes as …

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Sony ‘not deliberating’ PS4

In keeping with Sony’s ethos of a ten-year life cycle for its home hardware, Sony Computer Entertainment head Kaz Hirai has claimed that Sony isn’t even strategising its next home console. "We’re not even at the halfway point [with PS3]," Hirai stated, as reported by Kotaku. "Every year, we reveal …

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PS3 sales ahead of expectations

Sony has stated that it’s on track to sell the 15m units it had forecast in the year ending March 2011 and that the machine is now selling at a better rate than the company had forecast. As of the end of August, sales look a bit better than we …

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Sony: Portable 3D is limited

Having thrown its full corporate weight behind the current home 3D drive, SCE boss Kaz Hirai has questioned the very viability or portable 3D. In in-house research, naked eye 3D for portable machines is not high and there are presently limits for it,” the exec told Sankei, as reported by …

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Sony taking PSN to new products

PlayStation platform holder Sony is to roll out integration of the PlayStation Network across a range of its consumer electronics products, SCE boss Kaz Hirai has revealed at CES. The new operations are to be directed by a brand new division within the company called Sony Network Entertainment, which Hirai …

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Hirai explains new PS3 logo

SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …

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