Hirai to present new Sony strategy next week

Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy.

Reuters reports that Sony is coming under increasing pressure to to turn around its business” after predicting a $2.7bn net loss for its current fiscal year.

Obvious changes could revolve around its tablet PC and smartphone businesses, though the games industry will be keeping its eyes open for any mention of its current PlayStation Orbis project.

Rumours about the new machine have been gathering pace, and there’s now no doubt that development of a new console is well underway with a view to launch in 2013.

Gamers will also be waiting to hear any new Vita information. With sales of the handheld slowing dramatically in all markets, fans will be hoping for increased activity from the platform holder regarding the platform.