MCV/DEVELOP News, events, research and jobs from the games industry
With Gears of War wrapped up, Cliffy B explores how and why developers can become superstars
Read More »‘Live’ Gears of War ads kick off tomorrow
Microsoft will be running unique ‘live’ TV ads throughout the next week to promote Gears of War 3. As detailed by MCV earlier this month, the advertisements will show off game footage complemented by live statistics of how many people are playing online as the ad airs. The ads start …
Read More »Brand Map: Gears of War
It’s only a few weeks now until Gears of War 3 is released.Over the three years since the previous game in the series, the term ‘Added Value’ is the tag that developers have been focusing on. We already know about Call of Duty Elite and the EA Sports Season Ticket, …
Read More »Exclusive consumer research now available through MCV
Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website. The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany …
Read More »Introducing Gears of War: The Board Game
Forget theHorde mode – try out the new Board mode. Gears of War: The Board Game will arrive on shelves next month. Based on the hugely popular Xbox 360 franchise, this product tasks up to four players with completing randomly constructed missions by working together. The game comes bundled with …
Read More »Cliffy B: ‘We should work with hackers’
Epic Games’ design director Cliff Bleszinski has encouraged the games industry to embrace the hacking community. The Gears of War man was talking about the chances of seeing more user generated content options appearing in Gears of War 3. His comments come following the security breaches of Sony’s PSN and …
Read More »Bleszinski: You have to work with hackers
E3 2011: Epic Gamesâ?? design director encourages industry to embrace the hacking community
Read More »Play.com selling Gears of War gun
Gears of War 3 fans can order a replica gold Lancer gun model exclusively from Play.com. The online retailer is offering the product in the UK for 69.99 following strong pre-orders in the US. GameStop.com listed the product online last week and it quickly became the retailer’s No.1 item. It’s …
Read More »Epic would ‘love’ Gears of War on PS3
The president of acclaimed developer Epic has revealed his desire to bring the Gears of War franchise to Sony’s PS3. "Do we wish we could take all those Killzone and Resistance fans on PS3, and get them to say ‘Gears is awesome’?," Mike Capps told IndustryGamers. "Yeah, sure I’d love …
Read More »GDC11: ‘Become your brand’ says Cliffy B
Want to be as successful as Epic's design director? Bleszinski tells you how to become a 'power creative'
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