Tag Archives: guitar hero

Bungie game ‘key’ to Activisions growth

We might not know what game Bungie is working on, but Activision says it will be one of its key long-term revenue drivers. In an investor call Activision Publishing CEO Eric Hirshberg talked up the game which isn’t scheduled to hit shelves until 2012. This is one of our key …

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Activision: We’ve had to make some difficult decisions

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

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Activision restructuring: 500 jobs lost

Cutbacks at Activision will result in 500 jobs lost at the publisher, Develop reports. The firm this evening confirmed a restructuring effort to focus on a reduced slate of titles going forward, including the death of the Guitar Hero franchise, some near-completed projects, and layoffs at (and potential closures of) …

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Guitar Hero business ‘disbanded’

The reports are correct. There will be no more Guitar Hero games. "Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," a statement in Activision’s financial report, filed tonight, reveals. Earlier …

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Huge cuts expected at Activision

[Update:Activision has confirmed around 500 job losses.] Publisher Activision will later today announce severe and sweeping cuts across its global organisation, reports claim. The Call Of Duty owner is thought will make an unknown number of staff at London and Leamington Spa studio FreeStyleGames redundant, while the future of Canadian …

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Activision DLC now half-price on Xbox Live

Microsoft and Activision are running a huge half-price sale on the latter’s Xbox Live content. Consumers can save 50 per cent on selected add-ons such as map packs for titles such as Call of Duty 2, 3, Modern Warfare and World at War, as well as Transformers: War For Cybertron. …

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Activision slashes music game prices

Publisher Activision has dropped the price of both Guitar Hero: Warriors of Rock and DJ Hero 2 in North America. Joystiq reports that both games have seen between $10 and $20 slashed from their various range of SKUs on the High Street. MCV has asked Activision, but there’s no word …

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Yoostar 2 is the next Guitar Hero

Innovative camera-based game Yoostar 2 has the potential to match the success of Activision’s Guitar Hero franchise. That’s according to former Red Octane and Activision exec Dave Noble, who was instrumental in launching the best-selling rhythm action series in the UK and Europe. Noble now works as vice president of …

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