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Tag Archives: iap

Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today’s industry Digital gaming is where micropayments have no-doubt seen the highest adoption rate. Digital wallets, subscription services and aggregation models have been …

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Influence of whales over F2P mobile game revenue on the rise – report

A new study on free-to-play mobile game revenue shows that big spenders, known as whales,” still account for the majority of in-app sales. In fact, they’re taking up more of the pie than ever before. Gamasutra points to new research by mobile app analytics platform Swrve which shows the top …

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ASA dismisses Littlest Pet Shop in-app-purchases complaint

The Advertising Standards Authority has dismissed a compliant made regarding the in-app-purchases in Gameloft’s Littlest Pet Shop. The free-to-play game, available on Google Play, uses two currencies – Kibble and Bling. Players were tasked with housing and taking care of virtual pets and while some activities were perfectly possible without …

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Top iOS games embark on IAP Product Red charity drive

Multiple leading developers will be donating all money generated by microtransactions to charity for the next two weeks. The initiative is part of the Apps for Red drive, which is supporting Product Red, the organisation founded by U2 vocalist Bono and activist Bobby Shriver. The money raised will go to …

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