MCV/DEVELOP News, events, research and jobs from the games industry
James Day, head of community management & social media at Jagex, identifies the true value of influencer marketing
Read More »“It’s easy to be put off by exorbitant prices for the top-tier talent” – The true value of influencer marketing
PewDiePie becomes world’s first solo creator to top 100m subscribers on YouTube
"What a month to celebrate and congratulate PewDiePie," says YouTube
Read More »How Qutee discovered what Total War fans really think of Warhammer
It was Richard Branson who said that “to succeed in business you need to be original, but you also need to understand what your customers want.” This has never been more true for games developers, as intense competition for gamers’ money and eyeballs is set to ratchet up a notch …
Read More »OPINION: OP Talent on how to create a successful influencer campaign
Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …
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