Home / Tag Archives: insight

Tag Archives: insight

Levelling up: China as a destination for UK games

Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games. The UK boasts one of the most vibrant and dynamic gaming industries globally. But in terms of sheer size, there is no market like China. Home to …

Read More »

Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost. The digital media market is still in its relative infancy and advertisers must stay ahead of the curve rather than chase the pack when it comes to reaching …

Read More »

Opinion: Getting the mix just right – the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger men. We live in a time where new media opportunities become available before the current tech has had a chance …

Read More »

IHS: Nintendo’s Switch will erase the painful memories of the Wii U, but also faces Its own challenges

Following this morning’s Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine Switch’s product positioning and differentiation Nintendo’s new hybrid console Switch reflects a company that is in cultural flux as it seeks to find a balance of approach between …

Read More »

Opinion – 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelanexplains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming. It’s the lead up to Christmas that sees the industry juggernauts pit their wits against each other with huge campaigns promoting …

Read More »

Opinion: UK eSports is booming but mustn’t forget its grassroots

ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them. 2016 has been a massive year for eSports. With TV production companies all over the world finally committing to coverage, eSports …

Read More »

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway. If you’ve been reading the marketing press over the last 12 months, you’ll find no shortage of commentators talking about the importance of tapping into ‘influencers’ – delivering …

Read More »

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next generation, and why mainstream media and brands must pay very, very close attention I still take some relish when I reel off the statistics of this phenomenal industry, despite it being the umpteenth time I’ve invoked …

Read More »

OPINION: Five things we learnt about VR from E3 2016

VR expert David Ranyard continues his regular columns looking at the future of virtual reality, and analyses thereaction to the hardware from this year’s E3. So E3 is over for another year, and I have one burning question: what was the impact of virtual reality at this year’s show? It …

Read More »

Opinion: We are leaving the EU – so now what?

UKIE boss Dr Jo Twist talks about the uncertainty that Brexit presents UK games businesses, the questions that need answering, and what we can do in the mean time The uncertainty that the referendum result has created is palpable. Brexit poses many questions for which as yet there are no …

Read More »