Tag Archives: ip

Activision deal 'lets Bungie be Bungie', claims community director

Today’s surprise announcement of a ten-year publishing agreement between Activision and Bungie has rocked the games industry, but what exactly does it mean for both companies? The first thing to note is that the lucrative Halo franchise will not be going multiplatform. Microsoft owns that IP and has self-owned Seattle-based …

Publisher Activision has signed a ten year deal with Halo developer Bungie that grants it worldwide publishing rights to a future multiformat release. The move brings one of the most acclaimed developers into the Activision stable and is all the more notable considering the recent fall-out with super high-profile developer …

Though GAME’s recent financial results were in line with expectations and far ahead of the global declines seen in the video games market, the retailer has pointed to the heavily decreased performance of Wii on the High Street as one of the key reasons behind its struggles in 2009. In …

An ad for the next issue of Official Xbox Magazine has confirmed that Epic is to reveal a brand new shooter in its next issue – crushing hopes that developer Cliffy Bleszinski’s anticipated announcement on the US’ Jimmy Fallon Show will be Gears of War 3. The back of page …

One person says Take-Two”, the other person thinks Grand Theft Auto”. Such is the price you pay for success, but speaking in an exclusive interview with MCV, CEO Ben Feder has insisted that there’s far more to the publisher than just Rockstar’s world-conquering franchise. We’re very proud of Grand Theft …

Amidst the backdrop of the publisher’s admission that it is in future to be far stricter with its green-flagging of new IP, EA UK’s sales director has said that new franchise Dante’s Inferno has put in a solid performance”. However, in line with EA’s pledge to extend the value of …

Bungie has yet again refused to rule out future projects appearing on the PS3, stating that its options are open” and reiterating that it will develop for whatever platforms it feels best suit its ambitions. In terms of platform, I know these things are all still pending topics in the …

Nickelodeon will release up to eight titles over the next year – but retailers shouldn’t expect games based on their new IPs just yet. The next title in the popular kids’ TV channel’s release schedule is SpongeBob’s Boating Bash for the Wii and DS, which will hit stores on March …

One of the titles that was due to emerge from the recent partnership between publisher EA and developer Starbreeze has been cancelled, the developer has confirmed – though which title has been canned remains a mystery. EA had previously confirmed that Starbreeze was working on a brand new title based …