MCV/DEVELOP News, events, research and jobs from the games industry
Publishers are honing their digital strategy as downloads become more popular.MCV speaks to Ubisoft’s digital VP Chris Early about what the worldsof retail and downloads can learn from each other… Does digital need traditional retail brands like Assassin’s Creed, Call of Duty and FIFA to grow? Digital’s biggest challenge is …
Read More »New website for Digital Goals
Consultancy firm Digital Goals is raising awareness of its services with a shiny new website. DigitalGoals.co.uk gives lifestyle brands more information on how the company can help them enter the games and accessories market. The company has already united Gem with the Ministry of Sound and Hedkandi. It was set …
Read More »Bring a tenner to the MCV Awards 2012
GamesAid will once again be asking attendees at this year’s MCV Awards to donate just 10. All donations will be then split amongst partner charities, as voted for by members of the UK games industry later in the year. The organisation aimsto raise 4,000 by the end of the night. …
Read More »FEATURE: App Toys
Smartphones are the industry’s fastest-growing gaming platform – but one that is off limits to video games retailers. The only way for the High Street to grab a slice of the 7m spent on Angry Birds Space, the millions of dollars invested in Smurfs Village’s Smurfberries or the countless other …
Read More »Ubisoft preparing for ‘digital first’ consoles
Speculation is rife that the next generation of consoles will be focused on download titles, and Ubisoft says it is laying the groundwork now for a new digital strategy to match. When asked about the rise of simultaneous boxed product and download releases, the publisher’s VP of digital Chris Early …
Read More »Will Brit quiz game boost Wii? Our survey says…
A new Wii game built specifically for UK families launches in summer. Nintendo’s Quiz Party is a trivia game packed with brain teasers and puzzles. It lets an unlimited number of players take part using just one Wii Remote. It’s even hosted by British TV quizmaster Roy Walker, of Catchphrase …
Read More »Moshi Monsters album aims for Top Five
Mind Candy wants to ‘make history’ with its Moshi Monsters album, Music Rox. The developer says no album has made the Top Five without being played on the radio or TV. But the firm hopes it can do so via the power of gaming. We’ve got high hopes,” head of …
Read More »INTERVIEW: Kinect boss Kudo Tsunoda
Kinect Star Wars finally arrived on shelves earlier this week, standing as a flagship for the new generation of Xbox 360’s motion controlled titles. MCV speaks to Microsoft’s Master Yoda of Kinect, Kudo Tsunoda, about why the game is a major boon for the device and how far the technology …
Read More »Japanese trio headline Rising Star’s summer line-up
Rising Star Games is putting its weight behind three flagship titlesthis summer. Akai Katana?will be Rising Star’s first pan-Atlantic release following the opening of its US arm earlier this year. It will arrive in May, alongside Rune Factory Oceans on PS3. Harvest Moon: A Tale of Two Towns, the franchise’s …
Read More »‘Star Wars will be evergreen seller’
Xbox hopes Kinect Star Wars will become a Wii-style evergreen seller. Creative director for Kinect Kudo Tsunoda said the power of the Star Wars brand means that, unlike most releases, the game’s sales will not deteriorate rapidly after launch. Star Wars really is one of those evergreen brands,” Tsunoda told …
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