Tag Archives: marketing

As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives. For Crysis 3, EA and developer Crytek have readied a special ‘Hunter Edition’ of the title, and is also running a series of pre-order initiatives …

South Park: The Stick of Truth will be backed by a ‘irreverent, shocking and disruptive’ marketing push. THQ has promised to reflect South Park’s humour in its activity, which included a show-stealing appearance at the Video Game Awards in the US last week. It would be pretty difficult to market …

Sony’s UK arm bolstered its team with three new hires. Lauren Bradley, former senior product manager for Namco Bandai, takes up the same position at SCE UK after nearly four years at the third party publisher. Sony has also hired Ben Pestell as trade marketing manager. Pestell previously handled trade …

Moshi Monsters brand to rock fast food chain this holiday

It will impossible to escape the launch of Halo 4 this week as the Xbox team prepares its most ambitious campaign to date. Master Chief’s latest adventure – released tomorrow (November 6th) – will be supported by the biggest out of house budget Xbox UK has ever spent on a …

New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year. It’s Christmas campaign revolved around the tagline It’s Never Just A Game” and will place specific focus on weekly promotions based on the latest releases. The creative …

Pokmon is playing a huge part in Nintendo’s Christmas campaign for 3DS XL. And it has already boosted the platform this week with latest game Pokmon Black/White 2 charting highly. But that is just one of five Pokmon games promoted this Christmas which will attract both parents and kids. Pokmon …

In his first interview as Ubisoft’s new head of UK marketing, Mark Slaughter tells MCV how the publishing giant uses more than big budgets to reach millions of consumers with its flagship franchises. What are your plans for Ubisoft’s marketing strategy going forwards? What changes will you bring? In the …

The age of excess is clearly over. UK games firms are spending 99m on advertising this Christmas, MCV can reveal. That’s a drop of 40 per cent year-on-year. The figures are based on a survey of the biggest companies in the UK games industry. In comparison, publishers, retailers and developers …

All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’. The publisher has warned rivals not to underestimate the return of Agent 47 on November 20th – and has triggered a massive campaign to show how …