MCV/DEVELOP News, events, research and jobs from the games industry
Activision has revealed its intentions to become much more involved in the mobile space. The company’s mobile VP Greg Canessa emphasized to CVG the strength in the variety of brands Activision could consider for mobile efforts. "We have a rich thirty-year history from the Atari days to the Blizzard merger. …
Read More »Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …
Read More »Alan Duncan leaves the games industry
Former SCE UK marketing director Alan Duncan has accepted a role at lettings specialist Upad. The move signifies his departure from the games industry, a career that began in 1998 when he was hired by GT Interactive. Duncan left Sony’s games team last month after 13 years with the PlayStation …
Read More »ReVITAlised: Sony spending more on Xmas marketing than at launch
Sony used its Gamescom press conference to effectively relaunch its Vita handheld for Christmas. And as part of the revamp, it will spend more money on marketing Vita this Q4 than it did over the platform’s launch earlier this year.To improve the console’s slow sales the platform holder will launch …
Read More »Grand Theft Auto V marketing is GO
It’s absence from Take-Two’s financials last night was notable, but signs point to imminent Grand Theft Auto V activity on the horizon. An old GTA San Andreas related spoof site EpsilonProgram.com has recently been updated and, most notably, has added a Twitter feed, which can be seen here. At the …
Read More »One week left for GDC Europe discounts
Social and online summits added to conference
Read More »Develop in Brighton: Editor’s picks
Not sure which sessions, panels and workshops to attend? Develop is here to help
Read More »Ubi marketing boss moves on
Ubisoft is looking for anew marketing boss, following Murray Pannell’s decision toseek a new challenge. Pannell joined Ubisoftas UK marketing directorfrom Xbox. He has overseen a hugely successful period for the games publisher, withAssassin’s Creed, Splinter Cell and Just Dance amongst themany highpoints. "We are sorry to lose Murray, but …
Read More »Bigpoint hires Nintendo exec as marketing head
Emilian-Walter Lorenz to spearhead development of global product and marketing departments
Read More »Far Cry 3 guns for Christmas hit
The manic Christmas sales period will blast off with Far Cry 3 on September 7th. Publisher Ubisoft is confident the 360, PS3 and PC FPS will raise the bar for the genre and offer something different to other shooters due in the following weeks, such as Medal of Honor: Warfighter …
Read More »