MCV/DEVELOP News, events, research and jobs from the games industry
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw. The 360 and PS3 game – due on June 15th – is one of the few eye-catching releases in a relatively quiet summer. A?large-scale TV campaign will advertise the title during during Family …
Read More »Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk. The main focus of the campaign so far has been pre-orders, with various special bundle packs available at specific retailers. The platform holder has booked in-store marketing and ads in lifestyle and …
Read More »505 aims for success with Sniper
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast. The publisher has already reported strong demo download numbers and positive feedback from both press and consumers for the Xbox 360, PS3 and PC game which arrives on May 4th. It’s a next-gen reboot of the 2005 …
Read More »Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …
Read More »Is Tesco the home of game advertising?
We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …
Read More »The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …
Read More »Ubisoft deploys £1m Ghost Recon campaign
Publisher Ubisoft is splashing a cool 1m to promote Ghost Recon: Future Soldier. The title – due out on May 25th for 360, PS3 and PC – will receive a string of high-profile ads including a TV spot during the Champions League final. Ads will also air on ITV1 and …
Read More »Namco conjures up £500k The Witcher 2 campaign
The Witcher 2 will launch on 360 with the help of a 500,000 marketing push. Ads will run in games magazines including double-page spreads and four-page inserts up to mid-May, as well as a flipper cover and first review in OXM. An online campaign will include homepage takeovers and banners …
Read More »HMV ramps up games marketing "to attract former GAME customers"
A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month. There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. [There is] also a long-term opportunity to attract and keep hold of former GAME …
Read More »Vita’s £1.5m Easter campaign
Sony is pouring 1.5million into an Easter campaign for PlayStation Vita. It is the second big-budget ad push for the handheld following the console’s February launch. Sony says its new school holiday campaign will appear in areas with high footfall. The Easter campaign will consist of high impact outdoor media, …
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