MCV/DEVELOP News, events, research and jobs from the games industry
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV campaigns. The chart below demonstrates the cumulative views from males aged between 16 and 34 years old to each campaign. …
Read More »King of Fighters XIII ad campaign revealed
Rising Star Games has outlined the marketing plans for King of Fighters XIII with a community-driven campaign. The Xbox 360 and PS3 fighting game has received a major Facebook and Twitter campaign, support at fighting tournaments across Europe and presence at this year’s MCM Expo, GamesCom, Paris Games Week and …
Read More »Now! That’s what I call marketing
Tubby Games has outlined the marketing push it hopes will take Now! That’s What I Call Music: Dance and Sing to the top the charts. The campaign will come in the form of two competitions. The first – which Tubby says is worth an estimated 100,000 – lets consumers enter …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …
Read More »Microsoft renews Cartoon Network deal
Xbox has signed a six-figure sponsorship deal with Cartoon Network. Much like last year, the partnership will see Kinect for Xbox 360 featured across Cartoon Network’s platforms between now and April 2012, showcasing upcoming titles including Kinect Sports: Season Two, Kinect Disneyland Adventures and Kinect Star Wars. As part of …
Read More »Apple looking to reinvigorate App Store
The App Store may have shaken the very foundations of the traditional games industry, but Apple isn’t blind to the growing competition it faces. The result, Brand Republic reports, is that the company is looking to hire a digital marketing team for Europe to lead the reinvigoration of its App …
Read More »PlayStation’s £2m marketing Move
PlayStation Move’s second Christmas is backed by a 2m marketing blitz. Sony is promoting seven new PlayStation 3 releases out this month that are compatible with the first-party motion accessory. We’re using a two-tiered marketing approach for the PlayStation Move activity this year to engage the consumer and make Move …
Read More »Olympic-sized TV spend for Mario & Sonic
There will be no escaping Mario & Sonic this Christmas as Sega ramps up its TV ad push. The publisher has prepared its biggest ever TV spend for the upcoming London 2012 Olympic Games title, which will be released for Wii on November 18th. The bulk of ads will run …
Read More »FEATURE: Christmas marketing
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown of every major moment… UBISOFT Six titles will benefit from the bulk of Ubisoft’s marketing investment this quarter – but …
Read More »PlayStation sails into Uncharted waters with £5m marketing splash
Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …
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